Oprah Winfrey, TV host, business mogul and philanthropist extraordinaire, has had a very public history with weight loss attempts. She’s up, she’s down, she’s pulling fat around in a wagon. Tuesday, Oprah said she was down 26 pounds, and all that weight loss quite literally paid off, as Weight Watchers stock, of which Winfrey is a shareholder, rose more than 20%.
After the talk show host posted a video on Twitter Tuesday claiming she’s lost weight despite eating bread every day, Weight Watchers shares climbed 20.7% to $13.42, as of 2:20 p.m. It’s a nice bump for the company, though it’s still below the $13.92 price for the company back in October, when Oprah announced she was buying a 10% stake in the company and joining its board.
Shares jumped more than 100% back then, according to Business Insider. “Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for,” Opra said at the time. “I believe in the program so much I decided to invest in the company and partner in its evolution.”