In case you hadn’t heard, Super Bowl 50 is this weekend. While the players are putting up big numbers on the field, viewers will be putting up some big numbers of their own. Americans ate 1 billion chicken wings last year, for example. (According to a survey, most Americans prefer ranch dressing with their wings rather than blue cheese. Men are also more likely to skip the celery sticks.) It’s also a big day for advertisers. The commercials this year are going for an estimated $5 million for a 30-second spot. We did the math for you: that’s $166,666 a second. For more Super Bowl numbers, check out the video.