In addition to the expansion of the holiday shopping season known as Christmas creep, consumers have come to expect that stores push to open earlier and earlier on big shopping days. Opening in the pre-dawn on Black Friday, or even at midnight after Thanksgiving, isn’t enough for many big retailers anymore. Instead, many stores roll out the doorbusters while most Americans are still digesting their turkey–or perhaps their breakfast–on Thanksgiving Day.
But this year, the biggest shopping destination in the country is taking a different tack: The Mall of America in Bloomington, Minn., is keeping its doors shut on Turkey Day. This is an especially noteworthy bit of news in light of the fact that the mall was open for business on Thanksgiving Day for the last three years.
According to the Associated Press, the reason for the change is that mall management simply wanted to let workers stay home and enjoy the holidays with their families this year.
Granted, workers don’t exactly get to sleep in after bingeing on turkey — the mall is opening at 5 a.m. on Black Friday. But the Mall of America is probably the most well-known retail industry player to join the “Save Thanksgiving” movement and take a stand against shopping on the national holiday. Last year, a handful of chains, including Neiman Marcus and TJ Maxx, opted remain closed on Thanksgiving, while outdoor retailer REI stayed closed for Black Friday, as well.
Of course, some shoppers avoid the Black Friday madness and increasingly early store openings by doing their holiday shopping super-early, while others wait until after the New Year for fewer crowds and better deals.