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By Erik Sherman
October 13, 2016

If you cultivate an inside line to a public company’s performance and then trade on the information, chances are you’ll face a federal indictment for insider trading.

But there are a number of sometimes quirky indicators — like the “tells” gamblers look for to know when an opponent is bluffing — that can give you important insight. Whether counting the number of women on a board or looking for a stadium graced with the company name, these signs, while not completely predictive, are great early warning systems.

Big and savvy investors tell Ric Marshall, an executive director of research at investment decision support company MCSI, that “some of this kind of information is considered helpful and of interest.”

Best of all, you don’t need a subscription to a pricey service. It’s all public information.

Here are some of the secret signs that insiders look to for help.

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