McDonald's will test fresh beef patties in some locations.
Tim Boyle / Getty Images
By Kerry Close
November 29, 2016

Good news for loyal McDonald’s customers: You might soon be able to bite into a freshly made hamburger.

The fast food chain is expanding its fresh beef patties test to 75 restaurants in northeast Oklahoma, the company said in a statement. The trial first started in May in 14 restaurants in the Dallas-Fort Worth area, and after receiving positive feedback from customers, McDonald’s has decided to extend it.

In these locations, customers will be able to get fresh patties on any Quarter Pounder burger, including the Quarter Pounder with cheese, the Double Quarter Pounder with cheese, the Quarter Pounder Deluxe, and the Bacon Clubhouse Burger.

The move comes as McDonald’s tries to compete with fast food rival Wendy’s, which has touted its use of fresh beef in its burgers. McDonald’s has also been urged by some shareholders to improve the quality of its food, and using fresh beef would help people to view the chain differently.

However, switching to fresh beef presents an immense logistical challenge for McDonald’s, which relies on a large network of suppliers to make, freeze, and ship beef patties to more than 14,000 locations across the U.S. If McDonald’s were to make the switch company-wide, though, it would be the largest chain to use fresh beef, beating Wendy’s, which has about 6,000 North American locations.

Swapping out frozen beef is not the only effort McDonald’s has made to attract more customers. This year, the chain has also tested new menu items like the breakfast McGriddle sandwich and garlic fries—and the launch of its all-day breakfast menu last fall propelled the chain to a sales bump.

You May Like

EDIT POST