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By Brad Tuttle
July 28, 2016
Bloomberg—Bloomberg via Getty Images

Amazon released its earnings report for the second quarter of 2016 on Thursday, and what it shows is that the king of e-retail is increasingly becoming the king of retail, period. And it’s not just the world of retail that Amazon is dominating; its cloud-computing group is yielding astounding results too. Consider the following numbers:

5: Number of consecutive quarters that Amazon has posted a profit.

31.1%: Amazon’s increase in net sales worldwide for the quarter that ended on June 30. Net income rose from $92 million in the second quarter of 2015 to $857 million for the same period this year.

43%: Increase in the price of Amazon stock over the past year. Shares got an extra 2% bump after hours on Thursday, after the earnings report was released.

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$2.9 Billion: Quarterly revenues amassed by the company’s Amazon Web Services cloud computing component, up from $1.8 billion in the same period in 2015.

52%: Estimated percentage of Amazon shoppers who are members of Amazon Prime, the $99-per-year service that includes unlimited streaming media with free two-day shipping on most purchases at the site. Prime is a gold mine for Amazon, as membership is correlated with dramatically increased spending once customers are signed up.

70%: Estimated percentage of upper-income American households who are Amazon Prime subscribers.

63 Million: Estimated number of Prime subscribers in the U.S. in June 2016, compared with 54 million at the start of the year and “only”10 million in 2013.

6 Million: Estimated number of new Prime members who signed up to participate in Prime Day 2016.

50%: How much Amazon said sales increased on Prime Day 2016 compared with the original event last year.

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74%: Insanely large estimated market share Amazon had for all e-commerce on July 12, 2016, a.k.a. Prime Day. Sales on this day, mind you, weren’t even included during the recent earnings report. Meanwhile, Slice Intelligence says that 13.5% of Amazon shoppers made purchases on Prime Day 2016 (up from 11% in 2015).

What this is means is that 86.5% of Amazon shoppers basically ignored Prime Day. So, quite obviously, if Amazon can get some of them to pay attention and make a few purchases, the day has huge potential to become an even bigger monster sales generator for the company.