--- title: Amazon Prime Day Deals Are Better Than Last Year, and Better Than Black Friday description: Amazon's second annual Prime Day deals are turning out to be even better than last year's, and even Black Friday blowouts. authors: - name: Alicia Adamczyk url: https://money.com/author/alicia-adamczyk/ at_money_since: 2015 articles: 201 covers: - Shopping - Banking - Business - Career Advice - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Personal Finance - Retirement - Taxes - Technology social: - https://x.com/aliciaadamczyk former_staff: true published: '2016-07-12T12:55:30.000Z' modified: '2024-04-17T02:47:10.000Z' section: Shopping tags: - Amazon - Amazon Prime - online shopping - pubdesk word_count: 265 canonical: https://money.com/amazon-prime-day-deals-2016-good/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Amazon Narrows Hardware Focus To Low-Cost Tablets And TVs](https://img.money.com/2016/07/gettyimages-488739660.jpg) Today is Amazon's second annual [Prime Day](https://money.com/amazon-prime-day-2016-how-to-save-money/), and the deals are turning out to be even better than last year's inaugural event--and even than the e-retailer's Black Friday blowouts. You have to be an Amazon Prime member to benefit from the best deals. If you're not a member of the $99-per-year program, you can sign up for a free 30-day trial to take advantage of the discounts. BestBlackFriday.com is [comparing the Prime Day deals](http://bestblackfriday.com/blog/amazon-prime-day-2016-updates/) to the site's prices on Black Friday, Cyber Monday, and the original Prime Day, and the verdict is that Amazon is discounting many goods more heavily today. Unsurprisingly, [many Amazon devices](https://www.amazon.com/b/?ie=UTF8&node=11851273011) are on sale today, and the prices are exceptionally low. For example, an [Amazon Fire TV](https://www.amazon.com/Amazon-Fire-TV-Streaming-Media-Player/dp/B00U3FPN4U/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1468326421&sr=1-1&keywords=amazon+fire+tv) is listed for $69.99 today (discounted $30 from the every day price), compared to $74.99 on Black Friday. The [Amazon Echo](https://www.amazon.com/Amazon-Echo-Bluetooth-Speaker-with-WiFi-Alexa/dp/B00X4WHP5E/ref=sr_1_1?s=prime-day&psr=PD16&ie=UTF8&qid=1468326492&sr=1-1&keywords=Amazon+Echo), too, is cheaper by about $20 from Cyber Monday. It's listed for $129.99 today (regular price, $179.99). **Read More: 8 Tips to Make Sure You’re Getting the Best Amazon Prime Day Deals** Another good deal: The [Xbox One 500GB Console](https://www.amazon.com/dp/B01IAME1WC/ref=as_li_ss_tl?smid=ATVPDKIKX0DER&pf_rd_p=adad8744-e43c-4841-b69c-13bf25020cb1&pf_rd_s=merchandised-search-3&pf_rd_t=101&pf_rd_i=13887280011&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=YR8VRYDJTKAAHRQR9CSY&linkCode=sl1&tag=bestblackfridayblog-20&linkId=87adacbffb0992bc4a34ba61eddbda01) and bundle (which includes a $50 gift card and some games) is listed for $279 today, discounted from $455.22. The [iRobot Roomba 614 Vacuum Cleaning Robot](https://www.amazon.com/dp/B00IPEZKBW/ref=as_li_ss_tl?ie=UTF8&linkCode=sl1&tag=biip_071216_best-prime-day-deals-20&linkId=c4c552c03dda02d35259c6e11185fe33) is discounted from $379.99 to $249.99, a 34% price slash. **Read Next: [8 Retailers Hosting Big Sales to Compete with Amazon Prime Day](https://money.com/amazon-prime-day-competing-sales-walmart/)** Amazon is adding new deals throughout the day (as often as every five minutes), including a 40-inch 1080p LED TV for $139.99, a 43-inch 4K Ultra HD Smart LED TV for $299.99, and more. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/amazon-prime-day-deals-2016-good/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Shopping", "item": "https://money.com/shopping/" }, { "@type": "ListItem", "position": 3, "name": "Prime Day", "item": "https://money.com/prime-day/" }, { "@type": "ListItem", "position": 4, "name": "Amazon Prime Day Deals Are Better Than Last Year, and Better Than Black Friday" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/amazon-prime-day-deals-2016-good/#webpage", "url": "https://money.com/amazon-prime-day-deals-2016-good/", "name": "Amazon Prime Day Deals Are Better Than Last Year, and Better Than Black Friday", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-07-12T12:55:30.000Z", "mainEntity": { "@id": "https://money.com/amazon-prime-day-deals-2016-good/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/amazon-prime-day-deals-2016-good/#breadcrumb" }, "dateModified": "2024-04-17T02:47:10.000Z" }, { "@type": "Article", "headline": "Amazon Prime Day Deals Are Better Than Last Year, and Better Than Black Friday", "articleSection": "Shopping", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/07/gettyimages-488739660.jpg", "width": 3000, "height": 1996, "caption": "amazon-prime-day-deals" } ], "author": [ { "@type": "Person", "name": "Alicia Adamczyk", "url": "https://money.com/author/alicia-adamczyk/", "@id": "https://money.com/author/alicia-adamczyk/#author", "image": "https://img.money.com/2016/01/alicia-headshot-2.jpg?quality=85&w=640&h=640&crop=1", "email": "alicia.adamczyk@moneymail.com", "sameAs": [ "https://x.com/aliciaadamczyk" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2016-07-12T12:55:30.000Z", "description": "Amazon's second annual Prime Day deals are turning out to be even better than last year's, and even Black Friday blowouts.", "abstract": "Amazon's second annual Prime Day deals are turning out to be even better than last year's, and even Black Friday blowouts.", "@id": "https://money.com/amazon-prime-day-deals-2016-good/", "inLanguage": "en-US", "dateModified": "2024-04-17T02:47:10.000Z", "wordCount": 265, "keywords": [ "Amazon", "Amazon Prime", "online shopping", "pubdesk" ], "about": [ { "@type": "Thing", "name": "Shopping", "sameAs": [ "https://en.wikipedia.org/wiki/Shopping" ] }, { "@type": "Thing", "name": "Amazon Prime", "sameAs": [ "https://en.wikipedia.org/wiki/Amazon_Prime" ] } ] } ] } ```