Many companies featured on Money advertise with us. Opinions are our own, but compensation and
in-depth research determine where and how companies may appear. Learn more about how we make money.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

By Martha C. White
July 10, 2017
Retailers have their work cut out for them to compete with Amazon on Amazon Prime Day.
Retailers have their work cut out for them to compete with Amazon on Amazon Prime Day.
Ralph Freso—Reuters

Now in its third year, Amazon Prime Day kicks off at 9 p.m. ET Monday and runs through Tuesday, July 11. The giant online sale-a-than has indeed become “a thing,” and it has spurred on an all-out race for shoppers’ dollars, with a host of other retailers hopping on the bandwagon—often with sales that start before Prime Day itself.

The major department stores started running sales promotions of their own last week, and new deals have been announced on Monday. Here the retailers offering sales that go head-to-head with Amazon Prime Day:

Best Buy

Best Buy is offering up to 40% off appliances through July 12, and discounts on Samsung Galaxy phones, Bose headphones and computers. For a limited time, shoppers can also get $30 off Alexa competitor Google Home, or $10 off Chromecast devices.

JCPenney

JCPenney launched a “Cyber in July” promotion with 30% off using the coupon code 24FORYOU and free shipping with a $49 minimum that runs all the way through next Sunday. The deal applies to “select apparel, shoes, accessories, fine jewelry and home” items, with an extra 15% off select watches, salon products and home items.

Macy’s

At Macy’s, you can get up to 60% off a wide range of items from July 10 through July 11.

Newegg

USA Today reported that the online electronics retailer Newegg is launching its annual “Fantastech” sale starting at 3 a.m. ET on Tuesday, right in the thick of Amazon Prime Day promotions.

Office Depot

Office Depot’s 48-hour sale began on Monday and includes up to 70% off selected office supplies, accessories, laptops, office furniture, and more.

Sears

Sears is promoting a “summer splash” sale, with free shipping and no minimum for hundreds of online doorbusters July 10 and 11. The special deals include tools, home appliances, electronics, and indoor and outdoor furniture for discounts of 40% to 60% off.

Toys “R” Us

Starting at 6 p.m. ET on Monday, shoppers can get 20% off their purchases for 36 hours on “thousands of toy and baby products” across ToysRUs.com and BabiesRUs.com like clothes, bikes, pools, baby gear and more. That said, there are some notable brand and category exclusions, including American Girl, Build-a-Bear, Nintendo Switch games and accessories, Lego construction kits, premium stroller brands Bugaboo and Maclaren, many electronics including Apple iPods and iPads, and Ugg shoes, Nike clothes and Converse clothes and shoes.

In the past, Walmart and Target also rolled out deals of their own to coincide with Amazon Prime Day. However, as of midday Monday neither had announced significant site-wide discounts or deals. We’ll update this story if and when more noteworthy sales from Amazon competitors pop up.

Speaking of Amazon, here’s the dish on the Prime Day deals so far, and everything else you need to know about the big sales event.

We’ve included affiliate links into this article. Click here to learn what those are.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

EDIT POST