---
title: Amazon's "Prime Day" is Black Friday in July
description: While Amazon may be practically giving away some items on "Prime Day," it could be gaining thousands more prime members.
authors:
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      - Identity Theft
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    former_staff: true
published: '2015-07-06T22:43:00.000Z'
modified: '2015-07-06T22:43:00.000Z'
section: Shopping
tags:
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  - Amazon Prime
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  - Black Friday
  - Cyber Monday
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  - Prime
  - prime day
  - Shopping
  - video
word_count: 52
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type: Article
source: structured-blocks
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![1280-Amazon](https://img.money.com/2015/07/1280-amazon.jpg)

July 15 is Amazon's "Prime Day," a day the company has created to boost Amazon Prime membership, offering perks like wildly discounted items. Amazon claims there will be more deals on "Prime Day" than on Black Friday, the traditional shopping day after Thanksgiving where stores open at predawn hours with deep discounts.

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