--- title: Why iPhone 7 Prices Are Actually Sorta Cheap in the U.S. description: Some Apple fans are grumbling about how much the new iPhone 7 will cost, but prices are much higher in the U.K. and India. authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Shopping - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2016-09-08T14:09:58.000Z' modified: '2024-04-17T03:37:21.000Z' section: Shopping tags: - Apple - iPhone - iphone 7 - pubdesk - Tech - upgrading word_count: 367 canonical: https://money.com/apple-iphone-7-prices-us-uk-india/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![A sign is seen outside the Apple Store in Covent Garden in London, April 10, 2015.](https://img.money.com/2016/09/160908_em_applelondon.jpg) Apple unveiled the latest iPhone on Wednesday, and countless Americans are now considering whether or not it's [worth paying to upgrade](https://money.com/iphone-7-worth-it-upgrade/). Many Apple fans are pondering the same proposition outside the U.S.—only the cost of getting one's hands on the newest iPhone is much, much higher. In the U.S., [iPhone 7 prices](https://time.com/4480610/apple-iphone-7-plus-release-date-price-specs/) will start at $649 for the 32 GB base model, and $749 for the larger iPhone 7 Plus. At the high end, the [iPhone 7 Plus 256 GB](http://www.apple.com/shop/buy-iphone/iphone-7#01,10,30) will retail for $969. Those prices aren't cheap. But they could be worse. In the UK, as the [*Independent* reported](http://www.independent.co.uk/life-style/gadgets-and-tech/news/iphone-7-uk-price-release-date-pre-order-apple-store-brexit-a7231416.html), the base iPhone 7 32 GB model will sell for £599, while the top-of-the-line iPhone 7 Plus 256 GB goes for £919. At the current exchange rate, that's the equivalent in U.S. dollars of $799 and $1,225, respectively. ***Read Next:* [The iPhone 7 Is Here. Is It Worth the Upgrade?](https://money.com/iphone-7-worth-it-upgrade/)** The UK's decision to leave the European Union, better known as [Brexit](https://money.com/british-pound-brexit-european-union/), has resulted in a sharp decline in the value of the British pound, and that's being blamed for why the iPhone is so expensive there. "Apple does its accounting in dollars," the *Independent* noted, as a way to explain why iPhone prices would be so much higher outside the U.S. "So when the value of the pound drops, each sale is worth less to their revenues — and so the company adjusts its prices to make sure that its already weakening profits aren't dented." Meanwhile, [Mashable](http://mashable.com/2016/09/08/iphone-7-7-plus-india-launch-price/#WTbZdKthT8qY) reports that "high import duties and other taxes in India are the reasons why the new iPhone will be significantly more expensive there—starting at a little over $900 for the base iPhone 7 32 GB model. That's roughly $250 more than what the same device will sell for in the U.S. The highly criticized wireless AirPod ear buds introduced by Apple this week will be much more expensive overseas as well. They'll retail for $159 in the U.S., and around $230 in India. ***Read Next:* [How to Sell Your Old iPhone for the Most Money and Least Hassle](https://money.com/sell-trade-my-old-iphone/)** So if you feel like you're paying a fortune to Apple in the U.S., take some consolation that it could be worse. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/apple-iphone-7-prices-us-uk-india/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Shopping", "item": "https://money.com/shopping/" }, { "@type": "ListItem", "position": 3, "name": "Phones and Tablets", "item": "https://money.com/phones-and-tablets/" }, { "@type": "ListItem", "position": 4, "name": "Why iPhone 7 Prices Are Actually Sorta Cheap in the U.S." } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/apple-iphone-7-prices-us-uk-india/#webpage", "url": "https://money.com/apple-iphone-7-prices-us-uk-india/", "name": "Why iPhone 7 Prices Are Actually Sorta Cheap in the U.S.", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-09-08T14:09:58.000Z", "mainEntity": { "@id": "https://money.com/apple-iphone-7-prices-us-uk-india/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/apple-iphone-7-prices-us-uk-india/#breadcrumb" }, "dateModified": "2024-04-17T03:37:21.000Z" }, { "@type": "Article", "headline": "Why iPhone 7 Prices Are Actually Sorta Cheap in the U.S.", "articleSection": "Shopping", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/09/160908_em_applelondon.jpg", "width": 2100, "height": 1354, "caption": "160908_EM_AppleLondon" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2016-09-08T14:09:58.000Z", "description": "Some Apple fans are grumbling about how much the new iPhone 7 will cost, but prices are much higher in the U.K. and India.", "abstract": "Some Apple fans are grumbling about how much the new iPhone 7 will cost, but prices are much higher in the U.K. and India.", "@id": "https://money.com/apple-iphone-7-prices-us-uk-india/", "inLanguage": "en-US", "dateModified": "2024-04-17T03:37:21.000Z", "wordCount": 367, "keywords": [ "Apple", "iPhone", "iphone 7", "pubdesk", "Tech", "upgrading" ], "about": [ { "@type": "Thing", "name": "Shopping", "sameAs": [ "https://en.wikipedia.org/wiki/Shopping" ] }, { "@type": "Thing", "name": "Tablet computer", "sameAs": [ "https://en.wikipedia.org/wiki/Tablet_computer" ] } ] } ] } ```