--- title: America's Best Banks Are Competing for Customers. That's Good News for Your Money description: Banks and credit unions are innovating and offering deals to attract customers. Here are three major trends — and how you can benefit. authors: - name: Jordan Chussler role: Editor, Investing and Banking url: https://money.com/author/jordan-chussler/ bio: Jordan is an investment editor who specializes in topics ranging from traditional equities, retirement savings and income investing to alternative assets and commodities, specifically focusing on gold and other precious metals. He combines his personal interests and professional experience in finance and education to help readers increase their financial literacy and make better investment choices. Jordan is a Certified Personal Finance Counselor. education: Lynn University certifications: Certified Personal Finance Counselor at_money_since: 2023 articles: 133 covers: - Banking - Credit - Credit Cards - Economy and Politics - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Professional Services - Retirement also_seen_in: - Weiss Ratings - 24/7 Wall Street - Better Investing - Yahoo Finance - Nasdaq - Investing.com - Marketbeat - MSN Money social: - https://www.linkedin.com/in/jordan-chussler-b3597811/ editors: - name: Julia Glum role: Managing Editor url: https://money.com/author/julia-glum/ bio: Julia Glum joined Money in 2018 and specializes in covering financial trends that affect everyday Americans' wallets. She also writes Dollar Scholar, a weekly newsletter that teaches young adults how to navigate the messy world of money. education: University of Florida at_money_since: 2018 articles: 454 covers: - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology also_seen_in: - Newsweek - International Business Times - CBS News - Good Morning America - WUSA9 - Pix 11 - The New York Times - Mashable - The Washington Post - CNBC - Politico social: - https://x.com/superjulia - https://www.linkedin.com/in/julia-glum published: '2026-10-14T14:59:32.000Z' modified: '2026-10-14T20:04:07.000Z' section: Banking tags: - News word_count: 1102 canonical: https://money.com/banking-trends-2026-2027/ type: NewsArticle source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![BB-26-Feature](https://img.money.com/2026/10/BB-26-Feature.jpg) Since the first online-only bank in the U.S. opened its virtual doors in 1995 to the acceptance of crypto payments in 2026, the banking industry has experienced seismic shifts over the past three decades. There are currently [4,238 FDIC-insured banks](https://www.fdic.gov/quarterly-banking-profile/statistics-glance-industry-trends-second-quarter-2026-pdf.pdf) and [4,250 federally insured credit unions](https://ncua.gov/newsroom/press-release/2026/ncua-releases-first-quarter-2026-credit-union-system-performance-data). Although those numbers are down sharply from a 1921 high of about 30,000, the products and services these institutions offer today lend themselves to a highly competitive landscape. Everyone is vying for their piece of the 96% of U.S. households with a bank or credit union account, and that means they're under pressure to innovate, improve and ingratiate themselves with consumers. To help you take advantage of this, Money analyzed 116 financial institutions for this year's iteration of the [Best Banks in America](https://money.com/best-banks/). Our selections are tailored for students, seniors, small businesses, members of the military, geographic regions and more. In addition to focusing on the highest available rates, low-to-no fees and customer satisfaction rankings, we also uncovered three major trends driving the current evolution of banking. ## A higher-rate environment makes savings extra-attractive With inflation remaining stubbornly above the Federal Reserve's 2% long-run target, the central bank [increased interest rates](https://money.com/fed-rate-hike-effects-september-2026/) in September for the first time since July 2023. The Fed's benchmark, the [effective federal funds rate](https://fred.stlouisfed.org/series/EFFR), now stands at 3.88%. While this means borrowing is becoming more expensive, it's good news for Americans who want to put their money to work in deposit accounts. The federal funds rate is correlated with the annual percentage yields (APYs) offered by financial institutions. When the Fed hikes rates, cash alternatives — including [high-yield savings accounts](https://money.com/best-high-yield-savings-accounts/), [certificates of deposit](https://money.com/best-cd-rates/) (CDs) and [money market accounts](https://money.com/best-money-market-accounts/) — become more attractive as banks subsequently increase their yields. ![](https://img.money.com/2026/10/BB-26-Cover.jpg?quality=85) While the returns offered by these products lag those offered by the stock market, their lower risk profiles are precisely what makes them a productive supplement to equity investments. "We view them as short-term capital preservation tools," Charles J. Princiotto, president and cofounder of Sound Ridge Private Wealth, writes in an email to Money. "They're a great fit for near-term liquidity needs, like a home down payment you plan to make in the next year or two." Since rates ticked up in September, APYs have followed suit. In the week after the Fed meeting, more than 84% of all rate changes by financial institutions moved CD rates higher, according to the marketplace [CD Valet](https://www.cdvalet.com/insights/september-2026-cd-rate-trends/). The future is bright for savers, too, if inflation persists and unemployment stay stable. According to the [CME FedWatch Tool](https://www.cmegroup.com/markets/interest-rates/cme-fedwatch-tool.html), the expectation for another rate hike at the Fed's October meeting stands at 53.7%, with that figure increasing to 96% for the December meeting. If the central bank does hike rates again this year, APYs for deposit accounts are likely to increase further heading into 2027. ## Banks' crypto adoption is accelerating The traditional financial system is slowly dipping its toes into the world of decentralized finance. In May, SoFi — in partnership with Mastercard — [announced](https://investors.sofi.com/news/news-details/2026/SoFi-Becomes-First-National-Bank-to-Go-Live-with-Stablecoin-Settlement-across-Mastercards-Global-Payments-Network/default.aspx) that it launched a stablecoin settlement system directly to consumers. The digital infrastructure uses cryptocurrencies fixed to the U.S. dollar. Basically, SoFi (with Mastercard) is now capable of settling transactions paid in crypto via the traditional financial system. The [online bank](https://money.com/best-online-banks/) is migrating its entire $25 billion debit and credit card program to blockchain-based settlement using SoFiUSD, making it the first 1:1 U.S. dollar-backed stablecoin issued by a bank. Now, "any merchant can receive settlement funds instantly in a SoFi bank account and withdraw to cash around the clock at zero cost," SoFi CEO Anthony Noto said in a news release. "That means businesses have faster access to their money via the speed of blockchain, with the safeguards of a bank." Financial institutions are also beginning to roll out tokenized deposits — or digital representations of traditional fiat deposits that live on-chain — as well as institutional blockchain networks and stablecoin integration. [JPMorgan Chase's Kinexys](https://www.jpmorgan.com/payments/newsroom/harvard-business-school-case-study-kinexys) platform, for instance, has scaled regulated blockchain-based transactions to a daily average volume of $7 billion. The bank joined Bank of America, Citi, Wells Fargo and over a dozen other financial institutions in a June [announcement](https://thedefiant.io/converge/tradfi-and-fintech/four-major-us-banks-and-the-clearing-house-plan-shared-tokenized-deposit-network) of a joint initiative to put commercial bank deposits on-chain with a prospective launch date in the first half of 2027. These are major developments because they expand the utility and convenience of crypto for those who own digital assets. ## The rise of the multi-bank ecosystem [In-person banking is experiencing a revival](https://money.com/physical-bank-branches-comeback), with about 110 new brick-and-mortar branches opening between October 2025 and June 2026, according to an analysis of FDIC data by the National Community Reinvestment Coalition. That trend is growing. JPMorgan Chase is planning to open 500 new branches, with 160 coming in 2026 alone, while PNC is opening 300 new branches by 2030. Bank of America is expanding, too, with 165 new financial centers by year's end. But as much as Americans still appreciate in-person services, younger customers are also embracing another approach to banking. Multi-banking is the practice of managing several bank accounts across multiple financial institutions, often in one centralized dashboard or app. "Technology has removed much of the friction," Princiotto says. "And opening an account is now so easy that it's natural for this trend to grow quickly." According to [JD Power](https://www.jdpower.com/business/press-releases/2026-us-retail-banking-satisfaction-study/), the average retail bank checking account customer now maintains three deposit accounts at different banks, credit unions or fintech platforms. That approach helps consumers take advantage of competitive APYs for various banking products across brick-and mortar, online and hybrid institutions. As a result, transferring money between banks is an increasingly common habit, with 20% of retail bank customers reporting that they have done so within the past three months. That behavior is most prominent among Americans under the age of 40. That optionality and competition is good for consumers, according to Princiotto. And they have helped fuel the rise of multi-banking apps that provide centralized convenience. Monarch Money, for example, allows households to access accounts from various providers all in one place, syncing in real time so customers can check their balances, see their transaction history and monitor their spending across different banks and credit unions. Empower allows users to link multiple bank accounts, brokerage accounts and retirement accounts into a single, real-time dashboard. These trends — and others identified in Money's [Best Banks selections](https://money.com/best-banks/) — are reshaping the industry as Americans continue to look for ways to maximize their banking benefits in 2026, 2027 and beyond. "Consumers today are very well-informed," Princiotto says. "They know they have options, and they'll seek out institutions that specialize in what they need or that fit their particular situation." ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/banking-trends-2026-2027/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Banking", "item": "https://money.com/banking/" }, { "@type": "ListItem", "position": 3, "name": "Banks", "item": "https://money.com/banks/" }, { "@type": "ListItem", "position": 4, "name": "America's Best Banks Are Competing for Customers. 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