--- title: Barbie Is No Longer the Most Popular Girl at the Toy Store description: For the first time in over a decade, Barbie is no longer the most popular girls' toy of the holiday season, the National Retail Federation reports. authors: - name: Kara Brandeisky url: https://money.com/author/kara-brandeisky/ at_money_since: 2014 articles: 76 covers: - Lifestyle - Business - Career Advice - Credit - Credit Cards - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Retirement - Shopping - Taxes - Technology social: - https://x.com/karabrandeisky former_staff: true published: '2014-11-25T15:03:22.000Z' modified: '2024-04-16T04:48:44.000Z' section: Lifestyle tags: - anna - Barbie - barbie computer engineer - barbie not selling - barbie toys suffer - consumer pychology - Elsa - feminism - Frozen - holiday shopping - mattel barbie toys - Shopping - Toys word_count: 254 canonical: https://money.com/barbie-frozen-elsa-holidays/ type: Article source: structured-blocks --- > **Disclosure:** Money may earn a commission when you click on the products and services below. Opinions are our own, but compensation and in-depth research determine where and how they appear. [Learn more](https://money.com/page/disclaimer/) about how we make money. ![Disney Frozen Snow Glow Elsa and Disney Frozen Sparkle Doll](https://img.money.com/2014/11/141125_em_elsanotbarbie1.jpg?crop=199px%2C223px%2C2792px%2C1570px&quality=85) For the first time in over a decade, Barbie is no longer the most popular girls' toy of the holiday season, the [National Retail Federation](https://nrf.com/media/press-releases/barbie-dethroned-nrfs-top-toys-survey-disneys-frozen-takes-the-crown) reports. This year, that honor will go to the stars of Disney’s blockbuster movie *Frozen*, princesses Elsa and Anna. One in five parents say they plan to buy Elsa and Anna merchandise for their daughters, the NRF's survey found. Just 16.8% plan to buy Barbie dolls. "It is no surprise that Disney’s *Frozen* has taken the top seat as children have had it on the mind as far back as Halloween,” saidPam Goodfellow, consumer insights director at Prosper Insights & Analytics. **MORE:** [The new "normal" Barbie comes with an average woman's measurements—and optional stretch marks](https://time.com/3593968/the-new-normal-barbie-comes-with-an-average-womans-proportions-and-cellulite-sticker-extension-packs/) For decades, critics have suggested that Barbie dolls promote negative body image and sexist stereotypes. Disney's Frozen, on the other hand, has been praised for its strong female leads. The latest reason some parents might prefer the Frozen sisters? Controversy over Barbie's career. In a recent book, *Barbie: I Can Be a Computer Engineer,* Barbie was portrayed as an incompetent worker who needed boys' help with everything. VP of Barbie’s Global Brand Marketing Lori Pantel told TIME that the book was published in 2010 and that “since that time we have reworked our Barbie books.” For now, Elsa is queen. Barbie's just going to have to let it go. **Related**: - Mattel Apologizes for Making Barbie Look Incompetent in *Barbie: I Can Be a Computer Engineer* - [Watch Little Kids React to a Realistic-Looking Barbie Alternative](https://time.com/3593985/realistic-barbie-alternative-lamm/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/barbie-frozen-elsa-holidays/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Family", "item": "https://money.com/family/" }, { "@type": "ListItem", "position": 4, "name": "Barbie Is No Longer the Most Popular Girl at the Toy Store" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/barbie-frozen-elsa-holidays/#webpage", "url": "https://money.com/barbie-frozen-elsa-holidays/", "name": "Barbie Is No Longer the Most Popular Girl at the Toy Store", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2014-11-25T15:03:22.000Z", "mainEntity": { "@id": "https://money.com/barbie-frozen-elsa-holidays/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/barbie-frozen-elsa-holidays/#breadcrumb" }, "dateModified": "2024-04-16T04:48:44.000Z" }, { "@type": "Article", "headline": "Barbie Is No Longer the Most Popular Girl at the Toy Store", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2014/11/141125_em_elsanotbarbie1.jpg?crop=199px%2C223px%2C2792px%2C1570px&quality=85", "width": 1012, "height": 569, "caption": "141125_EM_ElsaNotBarbie" } ], "author": [ { "@type": "Person", "name": "Kara Brandeisky", "url": "https://money.com/author/kara-brandeisky/", "@id": "https://money.com/author/kara-brandeisky/#author", "image": "https://img.money.com/2015/01/150107_bio_author_brandeisky_011.jpg?quality=85&w=190&h=190&crop=1", "email": "kara.brandeisky@moneymail.com", "sameAs": [ "https://x.com/karabrandeisky" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2014-11-25T15:03:22.000Z", "description": "For the first time in over a decade, Barbie is no longer the most popular girls' toy of the holiday season, the National Retail Federation reports.", "abstract": "For the first time in over a decade, Barbie is no longer the most popular girls' toy of the holiday season, the National Retail Federation reports.", "@id": "https://money.com/barbie-frozen-elsa-holidays/", "inLanguage": "en-US", "dateModified": "2024-04-16T04:48:44.000Z", "wordCount": 254, "keywords": [ "anna", "Barbie", "barbie computer engineer", "barbie not selling", "barbie toys suffer", "consumer pychology", "Elsa", "feminism", "Frozen", "holiday shopping", "mattel barbie toys", "Shopping", "Toys" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "Family", "sameAs": [ "https://en.wikipedia.org/wiki/Family" ] } ] } ] } ```