Websites used to wait for the Monday after Thanksgiving (a.k.a. Cyber Monday) to launch their biggest, across-the-board online sales on all merchandise—deals like 40% off, even 50% off sitewide, with some discounts going even higher.
But in a market in which retailers are aggressively trying to grab shopper dollars earlier and early each year, and when “Black Friday” promotions start at least a week before actual Black Friday—perhaps even occupying all of November—why wait?
Amazon.com, the world’s largest e-retailer, sure isn’t waiting. The site has been rolling out a new Black Friday deal as often as every ten minutes this week. Virtually every other retailer has deals online that were live as of Wednesday, and are especially impressive because they’re so expansive: Instead of offering a select few discounts and “doorbuster” deals, they represent markdowns on virtually everything the retailers are selling.
We’ll update as the epic Thanksgiving-Black Friday weekend progresses, and remember: All of these offers are available online, meaning none requires a trip to the mall.
Abercrombie & Fitch: Use the code 15555 for 40% off all merchandise, online and in stores, through November 26.
American Eagle: 40% off sitewide (use code GOBBLEUP) now through November 30, with free standard shipping on all orders—plus a free blanket thrown in with all orders over $60
Ann Taylor: 40% off regular-priced items and 50% off “Sale Styles” with the code SHOPANN at checkout, valid through November 26
Banana Republic: 50% off one full-price item and 40% off the rest of your order with use of the code BRFORTY, on November 27 only
Lucky Brand: A “Pre-Black Friday” sale knocks 40% off sitewide
Tommy Hilfiger: Use the code BF40 for 40% off sitewide, valid through November 30
Children’s Place: 50% off everything plus free shipping on all orders, through November 28
Gap: 50% off all merchandise (use code BLKFRIDAY) through November 28
Hollister: 50% off everything starting at 6 p.m. on November 27 (Thanksgiving), through November 28
Fila: Get 50% off nearly everything (there are a scant few exceptions) on the footwear and apparel specialist’s site, now through Black Friday
Lane Bryant: 50% off everything in store and online (use checkout code HOLIDAYLB), through November 30
The Limited: Enter the code THANKS for 50% off and free shipping
Aeropostale: 60% off everything online and in stores through November 30, with a bonus $25 gift card for purchases of $100 or more