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By Brad Tuttle
November 26, 2014

Websites used to wait for the Monday after Thanksgiving (a.k.a. Cyber Monday) to launch their biggest, across-the-board online sales on all merchandise—deals like 40% off, even 50% off sitewide, with some discounts going even higher.

But in a market in which retailers are aggressively trying to grab shopper dollars earlier and early each year, and when “Black Friday” promotions start at least a week before actual Black Friday—perhaps even occupying all of November—why wait?

Amazon.com, the world’s largest e-retailer, sure isn’t waiting. The site has been rolling out a new Black Friday deal as often as every ten minutes this week. Virtually every other retailer has deals online that were live as of Wednesday, and are especially impressive because they’re so expansive: Instead of offering a select few discounts and “doorbuster” deals, they represent markdowns on virtually everything the retailers are selling.

We’ll update as the epic Thanksgiving-Black Friday weekend progresses, and remember: All of these offers are available online, meaning none requires a trip to the mall.

40% Off
Abercrombie & Fitch: Use the code 15555 for 40% off all merchandise, online and in stores, through November 26.

American Eagle: 40% off sitewide (use code GOBBLEUP) now through November 30, with free standard shipping on all orders—plus a free blanket thrown in with all orders over $60

Ann Taylor: 40% off regular-priced items and 50% off “Sale Styles” with the code SHOPANN at checkout, valid through November 26

Banana Republic: 50% off one full-price item and 40% off the rest of your order with use of the code BRFORTY, on November 27 only

Lucky Brand: A “Pre-Black Friday” sale knocks 40% off sitewide

Tommy Hilfiger: Use the code BF40 for 40% off sitewide, valid through November 30

50% Off
Children’s Place: 50% off everything plus free shipping on all orders, through November 28

Gap: 50% off all merchandise (use code BLKFRIDAY) through November 28

Hollister: 50% off everything starting at 6 p.m. on November 27 (Thanksgiving), through November 28

Fila: Get 50% off nearly everything (there are a scant few exceptions) on the footwear and apparel specialist’s site, now through Black Friday

Lane Bryant: 50% off everything in store and online (use checkout code HOLIDAYLB), through November 30

The Limited: Enter the code THANKS for 50% off and free shipping

J. Crew Factory: 50% in store and online for the Factory line, as well as 30% to 40% off standard J. Crew merchandise

60% Off
Aeropostale: 60% off everything online and in stores through November 30, with a bonus $25 gift card for purchases of $100 or more

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Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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