--- title: Why It'll Probably Be Impossible to Buy Items from Beyoncé's Ivy Park Clothing Line description: Pop superstar Beyoncé is launching an athletic clothing line, Ivy Park, but fans might not get to buy right away due to excessive demand. authors: - name: Alexandra Mondalek url: https://money.com/author/alexandra-mondalek/ at_money_since: 2015 articles: 44 covers: - Lifestyle - Banking - Career Advice - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Retirement - Shopping - Taxes - Technology social: - https://x.com/amondalek former_staff: true published: '2016-03-31T15:56:14.000Z' modified: '2024-04-16T10:28:34.000Z' section: Lifestyle tags: - Beyonce - Clothing - fashion - Nordstrom - online shopping - pubdesk - Retail - Shopping - topshop word_count: 249 canonical: https://money.com/beyonce-ivy-park-athleisure-clothing/ type: Article source: structured-blocks --- > **Disclosure:** Money may earn a commission when you click on the products and services below. Opinions are our own, but compensation and in-depth research determine where and how they appear. [Learn more](https://money.com/page/disclaimer/) about how we make money. ![160330_em_beyonce](https://img.money.com/2016/03/160330_em_beyonce.jpg) *SANTA CLARA, CA - FEBRUARY 07: Beyonce (R) performs onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Jeff Kravitz/FilmMagic)* Two words: Ivy Park. That's all it took to send the Beyhive buzzing Thursday morning, as pop superstar Beyoncé revealed a [first look](http://www.elleuk.com/fashion/trends/first-look-beyonce-ivy-park-topshop-athleisure-clothing-brand-pictures) at her new "athleisure" clothing line, Ivy Park, which is set to hit stores on April 14. The collection will be available for purchase globally through the line's newly launched website, [IvyPark.com](http://www.ivypark.com/stockists), as well through established retail companies like Nordstrom, Net-a-Porter, and Topshop. While the line's [price point](http://www.vogue.com/13421769/beyonce-athleisure-ivy-park-activewear-collection-topshop-video-behind-the-scenes/) ranges from $30 to $200, that doesn't necessarily mean shoppers will be able to get their hands on a pair of Beyoncé-approved leggings when they go on sale. Like we've [seen before](https://money.com/hm-balmain-collection-kardashians/), when a high-profile, celebrity-endorsed retail craze finally hits shelves, shoppers have to literally fight their way into a store. If the shopper is trying to buy from home, it's possible that the clothing will [sell out](http://www.huffingtonpost.com/entry/kylie-jenner-lip-kit-sold-out_us_56fa740de4b014d3fe240e90) before you can even utter the words "Queen Bee." And even though $30 seems totally reasonable for a Beyoncé hoodie, it's virtually guaranteed that people will hock the merchandise on sites like eBay for [multiple times](https://money.com/tom-ford-drake-lipstick-sold-out/) the original price. ***Read next:* [This $800 Hoodie Shows Why Investing in Fashion Is Tough](https://money.com/vetements-800-dollar-hoodie-selena-gomez/)** The good news: since this is a full-fledged clothing line and not a limited collaboration like HM x Balmain, it's more likely that shoppers will be able to buy to their hearts content, perhaps not immediately, but at *some* point. In the meantime, shoppers eager to get their hands on Ivy Park goods will have to get in formation. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/beyonce-ivy-park-athleisure-clothing/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Fashion", "item": "https://money.com/fashion/" }, { "@type": "ListItem", "position": 4, "name": "Why It'll Probably Be Impossible to Buy Items from Beyoncé's Ivy Park Clothing Line" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/beyonce-ivy-park-athleisure-clothing/#webpage", "url": "https://money.com/beyonce-ivy-park-athleisure-clothing/", "name": "Why It'll Probably Be Impossible to Buy Items from Beyoncé's Ivy Park Clothing Line", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-03-31T15:56:14.000Z", "mainEntity": { "@id": "https://money.com/beyonce-ivy-park-athleisure-clothing/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/beyonce-ivy-park-athleisure-clothing/#breadcrumb" }, "dateModified": "2024-04-16T10:28:34.000Z" }, { "@type": "Article", "headline": "Why It'll Probably Be Impossible to Buy Items from Beyoncé's Ivy Park Clothing Line", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/03/160330_em_beyonce.jpg", "width": 2100, "height": 1400, "caption": "160330_em_beyonce" } ], "author": [ { "@type": "Person", "name": "Alexandra Mondalek", "url": "https://money.com/author/alexandra-mondalek/", "@id": "https://money.com/author/alexandra-mondalek/#author", "sameAs": [ "https://x.com/amondalek" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2016-03-31T15:56:14.000Z", "description": "Pop superstar Beyoncé is launching an athletic clothing line, Ivy Park, but fans might not get to buy right away due to excessive demand.", "abstract": "Pop superstar Beyoncé is launching an athletic clothing line, Ivy Park, but fans might not get to buy right away due to excessive demand.", "@id": "https://money.com/beyonce-ivy-park-athleisure-clothing/", "inLanguage": "en-US", "dateModified": "2024-04-16T10:28:34.000Z", "wordCount": 249, "keywords": [ "Beyonce", "Clothing", "fashion", "Nordstrom", "online shopping", "pubdesk", "Retail", "Shopping", "topshop" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "Fashion", "sameAs": [ "https://en.wikipedia.org/wiki/Fashion" ] } ] } ] } ```