Pop superstar. Fashion icon. Angel investor?
Beyoncé has added to her ever-growing list of titles yet again, with a $150,000 investment in a new tech app, TechCrunch reports.
Sidestep, an app for buying concert merchandise without waiting in line to pick it up at the show, now counts Queen B and Parkwood Entertainment, the management company she started, among its seed investors. The startup sold merchandise during Beyoncé’s current Formation tour. After seeing how successful the app in just two weeks, the pop icon and Parkwood decided to invest.
It’s a clever app that provides a service that serial concert-goers have longed for. Users can order tour merchandise before, during, or after the show, and then bypass the line to collect their items “in seconds,” TechCrunch says. In addition to Beyoncé swag, Sidestep users sells merch from artists like Adele, Weezer, Panic! at the Disco, and Guns N’ Roses. Beyoncé’s Formation tour wraps on Oct. 7.
This isn’t Beyoncé first startup investment — she took a stake in WTRMLN WTR, a watermelon beverage company, earlier this year. The Houston-born superstar has also made investments in the sports apparel line Ivy Park and the vegan-diet kit 22 Days Nutrition. She’s also rumored to have ties to the juicing machine company Juicero.