--- title: Beyoncé Just Became a Tech Startup Investor description: Beyoncé and Parkwood Entertainment, the management company she started, are seed investors in a new merchandise app. authors: - name: Kristen Bahler role: Managing Editor url: https://money.com/author/kristen-bahler/ bio: Kristen Bahler has spent more than a decade turning culture, work and consumer spending trends into conversation-driving stories. Today, she leads Money's sponsored content channel and reader-favorite franchises like Best Places to Live and Best Places to Travel. education: Northeastern University, MA Journalism at_money_since: 2016 articles: 52 covers: - Investing - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://www.linkedin.com/in/kristen-bahler/ published: '2016-09-29T22:09:44.000Z' modified: '2016-09-29T22:09:44.000Z' section: Investing tags: - invest - startup - technology word_count: 211 canonical: https://money.com/beyonce-tech-startup/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Beyonce performs onstage during the 2016 MTV Video Music Awards](https://img.money.com/2016/09/162909_em_beyoncestartup.jpg) *Beyonce at the 2016 MTV Video Music Awards.* Pop superstar. Fashion icon. Angel investor? Beyoncé has added to her ever-growing list of titles yet again, with a $150,000 investment in a new tech app, [TechCrunch reports](https://techcrunch.com/2016/09/29/stackin-money-everywhere-she-goes/). Sidestep, an app for buying concert merchandise without waiting in line to pick it up at the show, now counts Queen B and Parkwood Entertainment, the management company she started, among its seed investors. The startup sold merchandise during Beyoncé's current Formation tour. After seeing how successful the app in just two weeks, the pop icon and Parkwood decided to invest. It's a clever app that provides a service that serial concert-goers have longed for. Users can order tour merchandise before, during, or after the show, and then bypass the line to collect their items "in seconds," TechCrunch says. In addition to Beyoncé swag, Sidestep users sells merch from artists like Adele, Weezer, Panic! at the Disco, and Guns N' Roses. Beyoncé's Formation tour wraps on Oct. 7. This isn't Beyoncé first startup investment — she [took a stake in](https://money.com/beyonce-watermelon-juice-investment/?iid=sr-link1) WTRMLN WTR, a watermelon beverage company, earlier this year. The Houston-born superstar has also made investments in the sports apparel line Ivy Park and the vegan-diet kit 22 Days Nutrition. She's also rumored to have ties to the juicing machine company Juicero. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/beyonce-tech-startup/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Investing", "item": "https://money.com/investing/" }, { "@type": "ListItem", "position": 3, "name": "Investments", "item": "https://money.com/investments/" }, { "@type": "ListItem", "position": 4, "name": "Beyoncé Just Became a Tech Startup Investor" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/beyonce-tech-startup/#webpage", "url": "https://money.com/beyonce-tech-startup/", "name": "Beyoncé Just Became a Tech Startup Investor", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-09-29T22:09:44.000Z", "mainEntity": { "@id": "https://money.com/beyonce-tech-startup/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/beyonce-tech-startup/#breadcrumb" }, "dateModified": "2016-09-29T22:09:44.000Z" }, { "@type": "Article", "headline": "Beyoncé Just Became a Tech Startup Investor", "articleSection": "Investing", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/09/162909_em_beyoncestartup.jpg", "width": 2100, "height": 1398, "caption": "162909_EM_BEYONCESTARTUP" } ], "author": [ { "@type": "Person", "name": "Kristen Bahler", "url": "https://money.com/author/kristen-bahler/", "@id": "https://money.com/author/kristen-bahler/#author", "description": "Kristen Bahler has spent more than a decade turning culture, work and consumer spending trends into conversation-driving stories. 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