A Gap store on Black Friday 2018.
MediaNews Group/Orange County Re—MediaNews Group via Getty Images
By Brad Tuttle
Updated: November 29, 2019 9:03 AM ET | Originally published: November 22, 2019

As always, there will be a staggering number of great Black Friday deals this year, with most sales going live in stores and online on Thanksgiving Day (Thursday, November 28) or the day after, on Black Friday itself.

But shoppers hunting for the best deals on Black Friday often have to cope with two big hassles: 1) Some deals and “doorbusters,” from stores like Costco, Walmart, and Best Buy, are available in-store only. In other words, you can’t shop on your couches in your pajamas but instead must battle the crowds in a physical store while hoping that the smart TV or other deal you want isn’t already sold out. And: 2) Finding the best Black Friday deals at Amazon and other retailers requires you to sift through the vast assortment of merely mediocre discounts and do price comparisons and analysis under pressure in order to figure out what’s a true bargain.

That’s why some of the best Black Friday deals are promotions featuring simple sitewide discounts of 40% off or more on virtually everything the retailer sells online. These deals, generally available with special promo codes or coupon codes you enter at online checkout, first grew popular on Cyber Monday. In recent years, promo codes giving massive across-the-board discounts have become standard on Thanksgiving and Black Friday as well, allowing shoppers to shop comfortably from home and be assured they’re getting good deals on pretty much anything and everything they’d find at the store.

In general, the Black Friday promo codes with the biggest discounts (40% off, or sometimes even 60% off) come from apparel retailers. Full-price clothing from popular retailers often has an enormous markup, allowing stores to offer seemingly huge discounts on Black Friday or just some random weekend sales event. Last year, we saw Black Friday promo codes giving sitewide 50% off discounts at Abercrombie & Fitch, Ann Taylor, Banana Republic, Eddie Bauer, Gap, J. Crew, Lands’ End, and Talbots, among others.

Bear in mind, sometimes a promo code giving a smaller discount at Target or another retailer known for low prices to begin with can represent a better value compared to a store offering sweeping markdowns on insanely inflated list prices. That’s why the Target promo codes from last year, in which it gave a flat 20% off on Black Friday purchases and 15% off around Cyber Monday were arguably among the best deals for the holidays.

Retailers sometimes wait until the last minute to announce promo codes for Black Friday and Cyber Monday. But this year at least, many stores are offering Thanksgiving and Black Friday discount codes that give 40% off or even 50% off everything days before Thanksgiving arrives. We’ll continue to update this story with all of the special Black Friday promo codes once more retailers release the info.

Here are the retailers that we can confirm have huge site-wide discounts (at least 40% off off everything) thanks to Black Friday coupon codes:

Abercrombie & Fitch

Abercrombie is giving 50% off everything plus free shipping on all orders on Black Friday.

American Eagle

Starting on Tuesday, November 26, American Eagle’s website deal began offering 40% off plus free shipping on all orders, with no promo code required.

Ann Taylor

Enter the promo code BLACKFRIDAY at checkout with Ann Taylor, and you’ll get 50% off your entire order now through November 30.

Banana Republic

Banana Republic is giving 50% off regular price items, and the Black Friday deal is available online and in stores.

Eddie Bauer

Eddie Bauer’s Black Friday sale is in effect right now, and you’ll get 50% off your entire purchase online.

Express

Now through December 2, you can get 50% off everything and free shipping on all orders from Express.

Gap

Enter the code BLKFRIDAY at online checkout with Gap, and you’ll get 50% off sitewide.

Guess

The Guess Black Friday sale offers 40% to 50% off everything, online and in stores.

Hollister

All Hollister shoppers get 50% off the entire store and free shipping on all orders.

J. Crew

At J. Crew, you’ll get at least 50% off everything by using the promo code FRIDAY at checkout.

J. Crew Factory

J. Crew Factory is offering 60% off your entire purchase, in stores and online.

Kate Spade

Enter the promo code TGIBF at online checkout with Kate Spade, and you’ll get 40% off your entire purchase, now through December 1.

Kenneth Cole

You’ll get 50% off sitewide at Kenneth Cole for Black Friday, with no promo code required.

Lacoste

Use the Black Friday promo code 40FRIDAY at Lacoste and you’ll get 40% off your entire purchase, plus free shipping on all orders.

Lands' End

At Lands’ End right now, you’ll get 50% off full-price items by entering the Black Friday promo code BREEZE50 at checkout.

Levi's

Enter the Black Friday promo code INDIGO at Levi’s online checkout, and you’ll get 40% off your entire purchase, now through December 1.

Loft

Enter the discount code BESTWEEK at Loft checkout, and you’ll get 40% off everything.

New York and Company

Everything is at least 60% off at New York and Company right now, and some items are 75% off. Keep in mind that nearly everything at the store was 75% off on Cyber Monday last year.

Nine West

Nine West has sitewide discounts of 50% off everything for Black Friday.

Old Navy

The Old Navy Black Friday sale offers 50% off everything, online and in stores, now through November 29.

Perry Ellis

During the Perry Ellis Black Friday sale, you’ll get 40% off everything, and all orders get free shipping.

Ralph Lauren

You’ll get 40% off your order at Ralph Lauren during the Black Friday sale if your purchase is $125 or more.

Reebok

Everything is 40% off to 50% off at Reebok on Black Friday.

Talbots

Talbots is offering 50% off one item until noon on Black Friday, plus 40% your entire order by midnight on Black Friday.

Tommy Hilfiger

Use the Black Friday promo code FRIDAY at checkout with Tommy Hilfiger, and you’ll get 40% off sitewide and free shipping.

True Religion

True Religion is offering 50% off everything online and in stores during its Black Friday sale.

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