Over the last two years, ESPN has lost 7 million subscribers, mostly by way of people cutting the cord and canceling their pay TV packages entirely. After all, despite the uptick in options for personalized viewing packages, the TV bundle is very much still alive, and the options remain severely limited for picking and choosing only the channels one wants to pay for.
In other words, for most people, the only way to get rid of ESPN—which is by far the priciest cable channel, costing each subscriber roughly $6 per month in 2014 and more than $8 by 2018—is to cancel your pay TV package, period.
The results show that 56% of respondents would indeed forgo ESPN and ESPN2 from their pay TV packages if the tradeoff was a monthly bill that’s $8 cheaper. Unsurprisingly, women were more likely than men to happily unload ESPN to save some cash, at a rate of 60% versus 49%.
“Even more interesting, results did not vary by age, with Millennials, Gen X’ers and Boomers all similar, adjusting for the survey’s margin of error,” BTIG Research’s Richard Greenfield wrote in regard to the survey.