--- title: You Can Now Buy Chip And Joanna Gaines's New Target Line description: '"Fixer Upper" stars Chip and Joanna Gaines just launched their new Target line, called "Hearth and Hand with Magnolia"—and fans are excited' authors: - name: Jennifer Calfas url: https://money.com/author/jennifer-calfas/ at_money_since: 2017 articles: 339 covers: - Lifestyle - Banking - Business - Career Advice - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Loans - Personal Finance - Pets - Retirement - Shopping - Taxes - Technology social: - https://x.com/jencalfas former_staff: true published: '2017-11-05T18:44:51.000Z' modified: '2024-05-16T12:47:09.000Z' section: Lifestyle tags: - onetime - Retail word_count: 436 canonical: https://money.com/chip-joanna-gaines-target-line-heart-and-hand-magnolia/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![170927-chip-joanna-gaines](https://img.money.com/2017/09/170927-chip-joanna-gaines.jpg) *NEW YORK, NY - OCTOBER 19: The Build Series presents Chip Gaines and Joanna Gaines to discuss their new book "The Magnolia Story" at AOL HQ on October 19, 2016 in New York City. (Photo by Mireya Acierto/FilmMagic)* [Chip and Joanna Gaines](https://money.com/chip-joanna-gaines-net-worth-2017/) released their new highly anticipated home décor and lifestyle line with Target, and, as evidenced by their massive following from HGTV's *Fixer Upper*, fans were eager to buy. The new line, called “Hearth & Hand with Magnolia," features more than 300 items including mugs, tote bags, candle holders and holiday decorations. The product line is the latest venture for Magnolia, the couple's wide-ranging business empire. "I love everything about this collection and truly believe it embodies the spirit of Magnolia," Joanna wrote in a section of Target's website that features [her favorite products](https://www.target.com/c/hearth-hand-with-magnolia-joanna-s-everyday-favorites/-/N-tk5ps?lnk=Joannaseveryday&clkid=68a20b31N7b5795efbb155ca19f3d73af&lnm=81938&afid=Time%20Inc.&ref=tgt_adv_xasd0002) from the line. Those include a set of house lanterns, table linens and ceramic pitchers, among other products. On Sunday morning, both Chip and Joanna shared images and videos on social media of them at the launch of their line at a Target location. And fans followed suit, posting photos and updates on their attempts to get Hearth & Hand products as soon as they were able to. > I kid you not I literally just saw women FIGHTING over Chip and Joanna Gaines’s new collection at target > > — jen battas (@jenbattas) [November 5, 2017](https://twitter.com/jenbattas/status/927212608125628416?ref_src=twsrc%5Etfw) [https://platform.twitter.com/widgets.js](https://platform.twitter.com/widgets.js) > In case you’ve been hiding under a rock, [#HearthAndHand](https://twitter.com/hashtag/HearthAndHand?src=hash&ref_src=twsrc%5Etfw) with [@magnolia](https://twitter.com/magnolia?ref_src=twsrc%5Etfw) dropped [@Target](https://twitter.com/Target?ref_src=twsrc%5Etfw) today. Add’l online purchases not pictured. [pic.twitter.com/sQef48WFHi](https://t.co/sQef48WFHi) > > — Elizabeth Brotten (@esbrotten) [November 5, 2017](https://twitter.com/esbrotten/status/927223402166923264?ref_src=twsrc%5Etfw) [https://platform.twitter.com/widgets.js](https://platform.twitter.com/widgets.js) > Chip and Joanna Gaines line Hearth and Hand came out at Target today and I’m about to go spend everything I have 😅 > > — GG (@grace\_goedecke) [November 5, 2017](https://twitter.com/grace_goedecke/status/927202968969056256?ref_src=twsrc%5Etfw) [https://platform.twitter.com/widgets.js](https://platform.twitter.com/widgets.js) > Target and Chip and Joanna Gaines’ new collection combined is straight up mass chaos... But obviously I’m here 🤦🏻‍♀️ > > — Brianna Hegarty (@briannahegarty) [November 5, 2017](https://twitter.com/briannahegarty/status/927172505181270016?ref_src=twsrc%5Etfw) [https://platform.twitter.com/widgets.js](https://platform.twitter.com/widgets.js) > Just ran to [@Target](https://twitter.com/Target?ref_src=twsrc%5Etfw) to specifically go look at [#HearthandHand](https://twitter.com/hashtag/HearthandHand?src=hash&ref_src=twsrc%5Etfw) and I’m honestly obsessed with all of it!Thank you [@joannagaines](https://twitter.com/joannagaines?ref_src=twsrc%5Etfw) & [@chipgaines](https://twitter.com/chipgaines?ref_src=twsrc%5Etfw) > > — Bridgett (@bridgettharo) [November 5, 2017](https://twitter.com/bridgettharo/status/927214571017920521?ref_src=twsrc%5Etfw) [https://platform.twitter.com/widgets.js](https://platform.twitter.com/widgets.js) The new line comes just after the Gaines duo wrapped production on their [final season of *Fixer Upper*](https://money.com/fixer-upper-chip-gaines-home-buying-renovation/). News of the ending of the show shocked their fans, but it appears the new product line may qualm their worries for now. It is unclear if any of the products have sold out in the hours since the line went live on Sunday. A representative from Target did not immediately respond to a request for comment. [According to CNBC](https://www.cnbc.com/2017/10/22/targets-holiday-sales-could-get-a-boost-from-chip-and-joanna-gaines.html), Target expects big sales from the highly anticipated line as the discount retailer aims for a better season of holiday sales than last year. And for those of you struggling with what to buy from the Heart & Hand line, Money has complied a list of the best products that are under $25 from Target. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/chip-joanna-gaines-target-line-heart-and-hand-magnolia/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Art and Culture", "item": "https://money.com/art-and-culture/" }, { "@type": "ListItem", "position": 4, "name": "You Can Now Buy Chip And Joanna Gaines's New Target Line" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/chip-joanna-gaines-target-line-heart-and-hand-magnolia/#webpage", "url": "https://money.com/chip-joanna-gaines-target-line-heart-and-hand-magnolia/", "name": "You Can Now Buy Chip And Joanna Gaines's New Target Line", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2017-11-05T18:44:51.000Z", "mainEntity": { "@id": "https://money.com/chip-joanna-gaines-target-line-heart-and-hand-magnolia/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/chip-joanna-gaines-target-line-heart-and-hand-magnolia/#breadcrumb" }, "dateModified": "2024-05-16T12:47:09.000Z" }, { "@type": "Article", "headline": "You Can Now Buy Chip And Joanna Gaines's New Target Line", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2017/09/170927-chip-joanna-gaines.jpg", "width": 2800, "height": 1867, "caption": "170927-chip-joanna-gaines" } ], "author": [ { "@type": "Person", "name": "Jennifer Calfas", "url": "https://money.com/author/jennifer-calfas/", "@id": "https://money.com/author/jennifer-calfas/#author", "sameAs": [ "https://x.com/jencalfas" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2017-11-05T18:44:51.000Z", "description": "\"Fixer Upper\" stars Chip and Joanna Gaines just launched their new Target line, called \"Hearth and Hand with Magnolia\"—and fans are excited", "abstract": "\"Fixer Upper\" stars Chip and Joanna Gaines just launched their new Target line, called \"Hearth and Hand with Magnolia\"—and fans are excited", "@id": "https://money.com/chip-joanna-gaines-target-line-heart-and-hand-magnolia/", "inLanguage": "en-US", "dateModified": "2024-05-16T12:47:09.000Z", "wordCount": 436, "keywords": [ "onetime", "Retail" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "Contents/Culture and the arts", "sameAs": [ "https://en.wikipedia.org/wiki/Wikipedia:Contents/Culture_and_the_arts" ] } ] } ] } ```