---
title: Nevada
description: 'Miriam Lira-Hickerson Age: 40 Hometown: Las Vegas Cause: Consumer protection After moving to Nevada from Mexico in 2006, it occurred to Lira-Hickerson that her unfamiliarity…'
authors:
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    url: https://money.com/author/turnercowles/
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    articles: 23
    covers:
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    former_staff: true
published: '2014-06-28T00:00:29.000Z'
modified: '2014-06-28T00:00:29.000Z'
section: Economy and Politics
tags:
  - Las Vegas
  - Las Vegas Nevada
  - Miriam Lira-Hickerson
  - Nevada
canonical: https://money.com/collection-post/nevada/
type: Article
source: structured-blocks
---

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![Nevada](https://img.money.com/2014/06/140619_her07_111.jpg?quality=85&w=764&h=569&crop=1)

![140619_her07_11](http://content.money.com/wp-content/uploads/2014/06/140619_her07_111.jpg?w=279)

After moving to Nevada from Mexico in 2006, it occurred to Lira-Hickerson that her unfamiliarity with the U.S. way of life made it easier for businesses to take advantage of her. Partly because of that, Lira-Hickerson, a former energy-industry marketing executive, started up a firm with the goal of helping people settle consumer disputes, such as a problem with a landlord or lender. She now hosts a weekly radio show devoted to consumer protection on a local Spanish-language station, and last year was appointed to a state post focused on helping minorities guard against consumer fraud and deceptive trade practices.

### Says Lira-Hickerson:

> *I was a housewife when I first moved to this country, but very soon I realized I wanted to be a part of the system and help people out."*

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