--- title: DJ Khaled Issues "Major Key Alert" on Obamacare Signup Deadline description: The producer, DJ, and Snapchat sensation is doing his part to make sure no one is uncovered in 2016. authors: - name: Ethan Wolff-Mann url: https://money.com/author/ethan-wolff-mann/ at_money_since: 2015 articles: 160 covers: - Personal Finance - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Lifestyle - Professional Services - Shopping - Taxes - Technology social: - https://x.com/ewolffmann former_staff: true published: '2016-01-29T19:06:20.000Z' modified: '2024-04-16T09:51:05.000Z' section: Personal Finance tags: - Health Care - pubdesk word_count: 366 canonical: https://money.com/dj-khaled-obamacare-major-key-alert/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![DJ Khaled presents Success by Sole Fly photos by Thaddaeus McAdams](https://img.money.com/2016/01/gettyimages-505675498.jpg) *DJ Khaled presents Success by Sole Fly photos by Thaddaeus McAdams* On Thursday, hip hop producer and Snapchat virtuoso DJ Khaled took to Twitter and Instagram to issue a "Major Key Alert," making sure his followers and viewers are advised of the impending enrollment deadline for Obamacare, [which is Sunday](https://money.com/obamacare-deadline-2016/), Jan. 31st. People who don't have health coverage will face tax penalties and the full force of any medical bill, should something bad happen. Which won't, as long as DJ Khaled, né Khaled Mohamed Khaled, has something to say about it. "Major Key Alert: *They* don't want us to have healthcare," said Mr. Khaled from his soapbox that reaches 2.7 million on Twitter, 2.9 million on Instagram, and likely a similar number on Snapchat. "*They* don’t want us to have Obamacare." For those unfamiliar with the DJ's oeuvre, which the New York Times [described](http://www.nytimes.com/2015/12/22/arts/music/for-dj-khaled-snapchat-is-a-major-key-to-success.html) as "social media core curriculum," the unusual use of "they" is a hallmark of his personal slang, a catch-all term representing haters, pessimists, and other nebulous people who wish to keep people down. Or, in Khaled's second-person world that focuses exclusively on positivity and motivation, to keep *you* down. "So what we gonna do is care about our life and *get* that health care—*get* that Obamacare," says Khaled. "You have to get it before January 31st," says Khaled, before relaying some additional advice: "Don't ever play yourself." On his popular Snapchat, Khaled underscored the need to get the healthcare "they don't want you to have" further, asking his Chef, D, whether she had it ("of course") and his friend Dre ("of course I do, shoutout Obama"). The DJ then launched into some impromptu "Range Rover Talk," where he noted that "when you realize they don’t want you in a Range Rover, that’s when you gonna have a Range Rover, Range Rover talk!" and issued one of his signature "Special Cloth Alerts" from the studio. Healthcare PSAs are important, but the show must go on. But by Friday, Khaled was back at it again on Snapchat. Following a thorough documentation of his afternoon breakfast of egg whites, potatoes, and turkey bacon, prepared by Chef D, he reiterated his previous messages, reminding viewers of the URL and that they "have till Sunday [Bless up](http://www.urbandictionary.com/define.php?term=bless+up)." ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/dj-khaled-obamacare-major-key-alert/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Personal Finance", "item": "https://money.com/personal-finance/" }, { "@type": "ListItem", "position": 3, "name": "Making Money", "item": "https://money.com/making-money/" }, { "@type": "ListItem", "position": 4, "name": "DJ Khaled Issues \"Major Key Alert\" on Obamacare Signup Deadline" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/dj-khaled-obamacare-major-key-alert/#webpage", "url": "https://money.com/dj-khaled-obamacare-major-key-alert/", "name": "DJ Khaled Issues \"Major Key Alert\" on Obamacare Signup Deadline", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-01-29T19:06:20.000Z", "mainEntity": { "@id": "https://money.com/dj-khaled-obamacare-major-key-alert/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/dj-khaled-obamacare-major-key-alert/#breadcrumb" }, "dateModified": "2024-04-16T09:51:05.000Z" }, { "@type": "Article", "headline": "DJ Khaled Issues \"Major Key Alert\" on Obamacare Signup Deadline", "articleSection": "Personal Finance", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/01/gettyimages-505675498.jpg", "width": 4887, "height": 3258, "caption": "DJ Khaled presents Success by Sole Fly photos by Thaddaeus McAdams" } ], "author": [ { "@type": "Person", "name": "Ethan Wolff-Mann", "url": "https://money.com/author/ethan-wolff-mann/", "@id": "https://money.com/author/ethan-wolff-mann/#author", "sameAs": [ "https://x.com/ewolffmann" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2016-01-29T19:06:20.000Z", "description": "The producer, DJ, and Snapchat sensation is doing his part to make sure no one is uncovered in 2016.", "abstract": "The producer, DJ, and Snapchat sensation is doing his part to make sure no one is uncovered in 2016.", "@id": "https://money.com/dj-khaled-obamacare-major-key-alert/", "inLanguage": "en-US", "dateModified": "2024-04-16T09:51:05.000Z", "wordCount": 366, "keywords": [ "Health Care", "pubdesk" ], "about": [ { "@type": "Thing", "name": "Personal finance", "sameAs": [ "https://en.wikipedia.org/wiki/Personal_finance" ] }, { "@type": "Thing", "name": "Income", "sameAs": [ "https://en.wikipedia.org/wiki/Income" ] } ] } ] } ```