Domino's has launched a wedding registry, meaning it's now socially acceptable to gift pizza to the happy couple.
Gift options listed on the website include a $25 pizza for the wedding night, "in case they don't eat any of the delicious wedding food" and $60 for food at the Bachelor and Bachelorette parties, Business Insider reports. Over half the company's sales are done online.
"We hear often from customers that Domino's was a part of their big day, from proposals to after-hours meals at their wedding," Domino's spokesperson Jenny Fouracre said in a statement.
Domino's have been creative with their booming online business before, having launched drone delivered pizza in New Zealand.