--- title: The 9 Money Issues Voters Care Most About This Election, Ranked description: The cost of living, inflation, income growth, taxes and housing are all critical issues for voters heading into the presidential election. authors: - name: Pete Grieve role: Lead News Reporter url: https://money.com/author/pete-grieve/ bio: Pete Grieve is a personal finance reporter. In his time at Money, Pete has covered everything from car buying to credit cards to the housing market. education: University of Chicago, BA Political Science at_money_since: 2022 articles: 602 covers: - Economy and Politics - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes social: - https://twitter.com/pete_grieve - https://linkedin.com/in/pete-grieve-b5aa02138 - https://www.facebook.com/petegrieve4 editors: - name: Kaitlin Mulhere role: Editor url: https://money.com/author/kaitlin-mulhere/ bio: Kaitlin Mulhere is an editor at Money.com. Since joining in 2015, she’s written and edited about a variety of personal finance topics, including banks, credit, student debt, saving strategies and more. education: University of Florida at_money_since: 2015 articles: 217 covers: - Economy and Politics - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Retirement - Shopping - Taxes social: - https://twitter.com/KMulhere - https://www.linkedin.com/in/kaitlin-mulhere-64503048/ published: '2024-09-27T12:30:40.000Z' modified: '2024-10-21T16:42:16.000Z' section: Economy and Politics tags: - News word_count: 499 canonical: https://money.com/election-2024-voters-biggest-money-issues/ type: NewsArticle source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Photo-illustration of a money sign with hands reaching out with ballots](https://img.money.com/2024/10/News-Financial-Concerns-Voting-Bug.jpg) The cost of living remains the biggest financial concern for Americans heading into the 2024 election. A [new survey](https://www.cfp.net/knowledge/reports-and-statistics/consumer-surveys/americans-financial-outlook-and-the-2024-election-survey) from the CFP Board, an organization for financial planners, found that even though inflation has mostly normalized, voters are still feeling the effects and the elevated cost of everyday expenses could affect how many vote. “\[Inflation\] continues to strain household finances and create mixed perceptions of overall economic conditions and personal financial well-being,” the CFP Board said in a report. “More than 9 in 10 Americans say that the cost of living and inflation are important considerations as they choose who to vote for this fall.” Voters on both sides think the stakes of this election are high, especially in terms of how the outcome could affect their wallets. Almost 80% fear their finances will "deteriorate" if their preferred candidate loses in November. ## Interested in online financial advisory options? ### Select your state to begin planning a more secure financial future. [Get Started](https://money.com/pr/uf8f374db1a8?ap_referrer=%2Felection-2024-voters-biggest-money-issues%2F) ## Trump vs. Harris on inflation and living expenses Former President Donald Trump and Vice President Kamala Harris have different messages about how they would address voters' frustrations with high prices. In an economic address in Pittsburgh Wednesday, Harris argued her administration has a stronger record dealing with the recent inflationary period than the leaders of other major nations, and she said she would lower prices for consumers by banning corporate price gouging, capping prescription drug costs and taking on landlords over rent hikes. For Trump and Republicans more broadly, inflation has been one of the main attack lines against Democrats, as they blame the current administration for steep price increases since 2021. Trump promises to get prices under control by reducing regulation and says he would lower taxes to help households manage increased costs. ## The top financial issues for voters While concerns around the cost of living and inflation are the top pocketbook issues, there are several other financial concerns that are top-of-mind for voters. The other most pressing money issues are income growth, taxes and housing — and like with prices, there are key policy differences between the candidates in these areas. For example, Harris would increase taxes on high-income Americans and corporations, while Trump is calling for tax cuts and says he'd end taxes on Social Security benefits and overtime work. On housing, Harris is promising $25,000 of down payment assistance for first-time homebuyers. Trump's housing proposals include using federal land for new home construction. As the economy takes center stage in the final stretch of the campaign, here's the full list of survey results from the CFP Board's poll, which asked voters to indicate which financial issues are important to them: 1. Cost of living/inflation: 92% 2. Growth in income: 85% 3. Tax policies: 82% 4. Housing costs: 82% 5. Interest rates: 81% 6. Long-term viability of Social Security: 80% 7. Job security: 78% 8. Long-term viability of Medicare: 76% 9. College costs (including loans): 56% ## Get the financial advice you need, without leaving your home ### An Online Financial Advisor can help you develop a sound and effective economic plan that works for you. Click below to learn more. [Get Started](https://money.com/pr/u73fdabeac7e?ap_referrer=%2Felection-2024-voters-biggest-money-issues%2F) ![](https://s3.consumersadvocate.org/prd/image/image/26409/medium_84cd5235-e7cf-4d20-aff5-f5197af93ec8.png) Financial Advisors are standing by, ready to help you out today. [Get Started](https://money.com/pr/u30e1ddd1d92?ap_referrer=%2Felection-2024-voters-biggest-money-issues%2F) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/election-2024-voters-biggest-money-issues/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Economy and Politics", "item": "https://money.com/economy-and-politics/" }, { "@type": "ListItem", "position": 3, "name": "Elections", "item": "https://money.com/elections/" }, { "@type": "ListItem", "position": 4, "name": "The 9 Money Issues Voters Care Most About This Election, Ranked" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/election-2024-voters-biggest-money-issues/#webpage", "url": "https://money.com/election-2024-voters-biggest-money-issues/", "name": "The 9 Money Issues Voters Care Most About This Election, Ranked", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2024-09-27T12:30:40.000Z", "mainEntity": { "@id": "https://money.com/election-2024-voters-biggest-money-issues/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/election-2024-voters-biggest-money-issues/#breadcrumb" }, "dateModified": "2024-10-21T16:42:16.000Z" }, { "@type": "NewsArticle", "headline": "The 9 Money Issues Voters Care Most About This Election, Ranked", "articleSection": "Economy and Politics", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2024/10/News-Financial-Concerns-Voting-Bug.jpg", "width": 2880, "height": 1920, "caption": "News-Financial-Concerns-Voting-Bug" } ], "author": [ { "@type": "Person", "name": "Pete Grieve", "url": "https://money.com/author/pete-grieve/", "@id": "https://money.com/author/pete-grieve/#author", "description": "Pete Grieve is a personal finance reporter. In his time at Money, Pete has covered everything from car buying to credit cards to the housing market.", "image": "https://img.money.com/2023/02/peter.png?w=350&h=430&crop=1", "email": "peter.grieve@money.com", "jobTitle": "Lead News Reporter", "alumniOf": "University of Chicago, BA Political Science", "sameAs": [ "https://twitter.com/pete_grieve", "https://linkedin.com/in/pete-grieve-b5aa02138", "https://www.facebook.com/petegrieve4" ], "worksFor": { "@id": "https://money.com/#organization" } } ], "publisher": "https://money.com/#organization", "datePublished": "2024-09-27T12:30:40.000Z", "description": "The cost of living, inflation, income growth, taxes and housing are all critical issues for voters heading into the presidential election.", "abstract": "The cost of living, inflation, income growth, taxes and housing are all critical issues for voters heading into the presidential election.", "@id": "https://money.com/election-2024-voters-biggest-money-issues/", "inLanguage": "en-US", "dateModified": "2024-10-21T16:42:16.000Z", "editor": [ { "@type": "Person", "name": "Kaitlin Mulhere", "url": "https://money.com/author/kaitlin-mulhere/", "@id": "https://money.com/author/kaitlin-mulhere/#author", "description": "Kaitlin Mulhere is an editor at Money.com. Since joining in 2015, she’s written and edited about a variety of personal finance topics, including banks, credit, student debt, saving strategies and more. ", "image": "https://img.money.com/2015/04/Kaitlin-Mulhere.png?w=226&h=247&crop=1", "email": "kaitlin.mulhere@money.com", "jobTitle": "Editor", "alumniOf": "University of Florida", "sameAs": [ "https://twitter.com/KMulhere", "https://www.linkedin.com/in/kaitlin-mulhere-64503048/" ], "worksFor": { "@id": "https://money.com/#organization" } } ], "wordCount": 499, "keywords": [ "News" ], "about": [ { "@type": "Thing", "name": "Political economy", "sameAs": [ "https://en.wikipedia.org/wiki/Political_economy" ] }, { "@type": "Thing", "name": "Election", "sameAs": [ "https://en.wikipedia.org/wiki/Election" ] } ] } ] } ```