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To be really successful, entrepreneurs need to think two steps ahead, says Sam Wilkin, economist and author of Wealth Secrets of the One Percent.

The average entrepreneur tends to start out thinking, "How can I make a product people will love?" but doesn't go much further than that.

For big and lasting success, you have to think like people such as Bill Gates, who not only came up with a product people wanted and needed, but found a way to keep others from duplicating his success. Successful entrepreneurs are thinking not only about how they can do something people will like, says Wilkin; they're also thinking, he says, "How can I do something and then no one will be able to follow me?"