--- title: Gold Just Pulled Back From Its Record — Why Some Retirees Are Buying the Dip description: With ongoing market fluctuations and tariff uncertainty, it’s easy to see why gold has become a popular investment vehicle — it’s often viewed as an asset to invest in during volatile times. authors: - name: Mike Ayers role: Executive Editor url: https://money.com/author/mike-ayers/ bio: Mike Ayers is the executive editor of Money. Previously, he’s held editorial roles at the Wall Street Journal, Rolling Stone and MTV. education: BA, Sociology, Virginia Tech. Masters of Arts, Sociology, Virginia Tech at_money_since: 2017 articles: 29 covers: - Investing - Career Advice - Credit Cards - Economy and Politics - Health and Wellness - Housing - Insurance - Lifestyle - Money Archives - Mortgages - Personal Finance - Shopping also_seen_in: - The Wall Street Journal - Rolling Stone social: - https://x.com/themikeayers - https://linkedin.com/in/ayersmike published: '2026-09-02T15:49:57.000Z' modified: '2026-09-02T17:00:12.000Z' section: Investing tags: - advertorial word_count: 334 canonical: https://money.com/experts-are-bullish-on-gold-heres-how-to-get-in/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Gold bars with "In Gold We Trust" labeled on top bar; green background](https://img.money.com/2024/12/Amplify-Preserve-Gold-Advertorial-3.jpeg) Gold’s unexpected highs from earlier this year have dipped back down into the $4300 range recently, but it still doesn't detract from the notion that it's a solid buy right now. With ongoing market fluctuations and tariff uncertainty persisting, it’s easy to see why gold has [become a popular investment vehicle](https://money.com/gold-record-price-ray-dalio-jamie-dimon-investing-advice/) — it’s often viewed as an asset to invest in during volatile times. If you’re looking to get in on the action, follow these steps and some recommended options to get started with a Gold IRA or Gold-leveraged ETF. When starting out with gold, [pick what you’d like to invest in](https://money.com/how-to-buy-gold/): Physical gold, which is typically stored in an approved depository away from your home, a gold-leveraged security like an ETF or a Gold IRA. A Gold IRA may give you the same exposure to gold while providing some of the tax advantages associated with a regular individual retirement account. Consider exploring American Hartford Gold, one of Money’s picks for the [best Gold IRA companies](https://money.com/best-gold-ira-companies/#hart), due to its low fees. American Hartford Gold also may include a set-up fee, a low minimum threshold order and occasional promotions that waive storage fees. **[Click here to get started with American Hartford Gold.](https://money.com/pr/u3ef79664b8e?data-trk-company=american-hartford-gold-group-gold-iras-review&data-trk-imp=true&data-trk-pcu-type=direct_link&data-trk-pcu-uuid=u3ef79664b8e&encoded_id=&apxa1=how-to-invest-in-spacex-before-ipo)** If you prefer to go the route of gold-leveraged accounts, SoFi Invest provides the tools to get started. The platform lets you invest in ETFs and mutual funds with built-in exposure to gold. [Click here to explore SoFI Invest.](https://money.com/pr/m1698080e3ef?data-trk-company=sofi-wealth-online-stock-broker-review&data-trk-imp=true&data-trk-pcu-type=direct_link&data-trk-pcu-uuid=m1698080e3ef&encoded_id=&apxa1=how-to-invest-in-spacex-before-ipo) ## **Monitoring Your Investment** It’s worth noting that the IRS has specific rules for gold purity and offsite storage, so investment firms are required to follow these guidelines. However, gold scams are abundant online, so always do your homework before handing over any money or personal information to a service provider. For more on how to set up and fund a Gold IRA, [this explainer guide](https://money.com/how-to-buy-gold-in-an-ira/) may be helpful. *The information provided is for educational purposes only and is not intended as financial or investment advice. 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