--- title: 'Goodbye, GameStop: Gen Z Investors Are Picking Their New Favorite Stocks' description: DraftKings, Shopify and Coinbase are becoming popular stocks among young investors. authors: - name: Sarah Hansen role: Senior Writer url: https://money.com/author/sarah-hansen/ bio: Sarah Hansen is a senior writer at Money covering all things personal finance. Previously, she covered economic policy and capital markets on the breaking news desk at Forbes. education: Northwestern University, New York University at_money_since: 2021 articles: 347 covers: - Investing - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Insurance - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes social: - https://www.linkedin.com/in/sarah-m-hansen/ former_staff: true editors: - name: Mallika Mitra role: Contributing Editor url: https://money.com/author/mallika-mitra/ bio: Mallika Mitra is a contributing editor for Money, based in Chicago. She has covered investing and retirement for seven years and her work has appeared in CNBC, Bloomberg, Kiplinger, AARP, Barron’s, Bankrate, The Daily Upside, ETF.com, The Bond Buyer, PLANADVISER, PLANSPONSOR and Investopedia. education: Craig Newmark Graduate School of Journalism at CUNY Kalamazoo College at_money_since: 2020 articles: 395 covers: - Investing - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology also_seen_in: - CNBC - Bloomberg - Kiplinger - Barron's - Bankrate - WGN-TV - CBS News Radio - This Morning With Gordon Deal - Everyone's Talkin' Money social: - https://twitter.com/mitra_mallika - https://www.linkedin.com/in/mallika-mitra-4577a386/ published: '2022-10-20T19:37:21.000Z' modified: '2024-01-10T17:42:23.000Z' section: Investing tags: - News - stocks word_count: 339 canonical: https://money.com/gen-z-favorite-stocks/ type: NewsArticle source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Hands forming a heart and inside are the icons of 3 popular stocks for Gen Z, Coinbase, DraftKings and Shopify](https://img.money.com/2022/10/News-3-stocks-Gen-Z-loves.jpg?crop=0px%2C113px%2C2880px%2C1620px&quality=85) Gen Z investors are coming of age and choosing their favorite stocks. The generation's top-picked stocks in the third quarter may not surprise you: [Tesla](https://money.com/how-to-buy-tesla-stock/), [Apple](https://money.com/how-to-buy-apple-stock/) and [Amazon](https://money.com/how-to-buy-amazon-stock/), according to a new report from financial technology company Apex Fintech Solutions, which powers popular investing platforms like Betterment and eToro. But some other stocks, like Shopify, are growing in popularity among younger investors. The changes in Gen Z's investing preferences overall — like a slight move away from some once-hot tech stocks like Square and Roblox towards new favorites — come as many members of the generation navigate their [first bear market](https://money.com/first-bear-market-new-investors/). The [S&P 500](https://money.com/how-to-invest-in-sp500/) has lost more than 20% since the beginning of the year, and [volatility](https://money.com/stock-market-volatility-frequency-2022/) is extremely high. The report uses data from roughly 1.4 million accounts held by investors age 25 and under to determine Gen Z's top 100 favorite stocks. ## Gen Z's new favorite stocks Sports betting company DraftKings moved up 16 spots to number 39 on the list between the second and third quarters of the year. The stock price climbed 28% between the beginning of July and the end of September. Online commerce giant Shopify, which didn’t even make the list in the second quarter, ranked at number 50 for Gen Z in the third quarter — the biggest jump of any stock in Apex's top 100 list. [Cryptocurrency](https://money.com/what-is-cryptocurrency/) trading platform [Coinbase](https://money.com/how-to-use-coinbase-beginners/) jumped 17 spots to rank 54th despite [massive losses](https://money.com/bitcoin-bottom-how-low-crypto-prices-drop/) in the crypto market this year. Movie chain AMC, a stock that exploded in popularity during the [meme stock frenzy](https://money.com/meme-stock-amc-gamestop-hertz/) last year, dropped down two places on the list but remained in the top five most popular stocks for Gen Z investors. GameStock, the [original meme stock](https://money.com/reddit-wallstreetbets-stock-gamestop/), dropped six places to number 14 in the third quarter. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/gen-z-favorite-stocks/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Investing", "item": "https://money.com/investing/" }, { "@type": "ListItem", "position": 3, "name": "Stocks", "item": "https://money.com/stocks/" }, { "@type": "ListItem", "position": 4, "name": "Goodbye, GameStop: Gen Z Investors Are Picking Their New Favorite Stocks" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/gen-z-favorite-stocks/#webpage", "url": "https://money.com/gen-z-favorite-stocks/", "name": "Goodbye, GameStop: Gen Z Investors Are Picking Their New Favorite Stocks", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2022-10-20T19:37:21.000Z", "mainEntity": { "@id": "https://money.com/gen-z-favorite-stocks/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/gen-z-favorite-stocks/#breadcrumb" }, "dateModified": "2024-01-10T17:42:23.000Z" }, { "@type": "NewsArticle", "headline": "Goodbye, GameStop: Gen Z Investors Are Picking Their New Favorite Stocks", "articleSection": "Investing", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2022/10/News-3-stocks-Gen-Z-loves.jpg?crop=0px%2C113px%2C2880px%2C1620px&quality=85", "width": 1012, "height": 569, "caption": "News-3-stocks-Gen-Z-loves" } ], "author": [ { "@type": "Person", "name": "Sarah Hansen", "url": "https://money.com/author/sarah-hansen/", "@id": "https://money.com/author/sarah-hansen/#author", "description": "Sarah Hansen is a senior writer at Money covering all things personal finance. Previously, she covered economic policy and capital markets on the breaking news desk at Forbes.", "image": "https://img.money.com/2021/10/a_sarah-hansen.jpg?quality=85&w=400&h=440&crop=1", "email": "sarah.hansen@money.com", "alumniOf": "Northwestern University, New York University", "sameAs": [ "https://www.linkedin.com/in/sarah-m-hansen/" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2022-10-20T19:37:21.000Z", "description": "DraftKings, Shopify and Coinbase are becoming popular stocks among young investors.", "abstract": "DraftKings, Shopify and Coinbase are becoming popular stocks among young investors.", "@id": "https://money.com/gen-z-favorite-stocks/", "inLanguage": "en-US", "dateModified": "2024-01-10T17:42:23.000Z", "editor": [ { "@type": "Person", "name": "Mallika Mitra", "url": "https://money.com/author/mallika-mitra/", "@id": "https://money.com/author/mallika-mitra/#author", "description": "Mallika Mitra is a contributing editor for Money, based in Chicago. She has covered investing and retirement for seven years and her work has appeared in CNBC, Bloomberg, Kiplinger, AARP, Barron’s, Bankrate, The Daily Upside, ETF.com, The Bond Buyer, PLANADVISER, PLANSPONSOR and Investopedia.\r\n", "image": "https://img.money.com/2020/05/Headshot.png?w=640&h=640&crop=1", "email": "mallikaamitra@gmail.com", "jobTitle": "Contributing Editor", "alumniOf": "Craig Newmark Graduate School of Journalism at CUNY Kalamazoo College", "subjectOf": [ { "@type": "WebPage", "url": "https://cnbc.com", "name": "CNBC" }, { "@type": "WebPage", "url": "https://bloomberg.com", "name": "Bloomberg" }, { "@type": "WebPage", "url": "https://kiplinger.com", "name": "Kiplinger" }, { "@type": "WebPage", "url": "https://barrons.com", "name": "Barron's" }, { "@type": "WebPage", "url": "https://bankrate.com", "name": "Bankrate" }, { "@type": "WebPage", "url": "https://wgntv.com/midday-news/your-money-matters-why-is-crypto-so-popular/", "name": "WGN-TV" }, { "@type": "WebPage", "url": "https://podcasts.apple.com/us/podcast/the-wall-street-journal-travel-editor-scott-mccartney/id1500053390?i=1000505352440", "name": "CBS News Radio" }, { "@type": "WebPage", "url": "https://thismorningwithgordondeal.com/b/Lots-of-People-Think-NFTs-Are-Cryptocurrency-and-Theyre-Wrong/306379835851553325.html", "name": "This Morning With Gordon Deal" }, { "@type": "WebPage", "url": "https://podcasts.apple.com/us/podcast/how-to-invest-in-a-recession/id957163760?i=1000596422109", "name": "Everyone's Talkin' Money" } ], "sameAs": [ "https://twitter.com/mitra_mallika", "https://www.linkedin.com/in/mallika-mitra-4577a386/" ], "worksFor": { "@id": "https://money.com/#organization" } } ], "wordCount": 339, "keywords": [ "News", "stocks" ], "about": [ { "@type": "Thing", "name": "Investment", "sameAs": [ "https://en.wikipedia.org/wiki/Investment" ] }, { "@type": "Thing", "name": "Stock", "sameAs": [ "https://en.wikipedia.org/wiki/Stock" ] }, { "@type": "Thing", "name": "Generation Z", "sameAs": [ "https://en.wikipedia.org/wiki/Generation_Z" ] } ] } ] } ```