"I'm a fool for the food," raps Theory in one of the most relatable hip hop songs of the year.
No, it didn't come from some up-and-coming rapper. Today's hottest mixtape was dropped by... Hamburger Helper. You know. That brand that makes the dinner-in-a-box your mom or dad turned to for last minute dinners as a kid.
Deemed "Watch the Stove" (a play on the Jay Z/Kanye album "Watch The Throne"), the April Fool's joke album is one of the few branded efforts that has made waves on the internet this year. It's comprised of five songs and two music videos, and made this writer very hungry.
"I mix it I mix it I mix it I whip it/I whip it so good you'd think I'm a natural," raps Lefty, the life-like hand that is Hamburger Helper's mascot, on "Feed the Streets," the first track on the tape, in what could be about preparing dinner or a guest verse in pretty much any song in today's Top 40.
Other gems include, "All these haters salty I'm too seasoned homie/Dripping down I got cheese on me."
Twitter users have taken notice.
You can download the mix tape on SoundCloud. It is worth it.