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Hulu wants its new “skinny bundle” of TV channels for cord-cutters to include programming from local networks in additional to national shows, according to Variety magazine.
The upcoming streaming subscription service, which Hulu announced this week, could be available as soon as early 2017. It will include a bundle of popular broadcast and cable stations — which is expected to include networks like ABC, NBC, CBS, ESPN, Fox, the Disney Channel and others — and a monthly subscription is expected to cost around $40. It will offer both live programming as well as an on-demand option, according to Hulu CEO Mike Hopkins.
The new offering would compete with Sling TV and Sony PlayStation’s Vue, two existing streaming cable providers. Adding local news and sports broadcasts could help Hulu lure more traditional cable customers, and set it apart from its digital competitors, which have limited local offerings. There are 210 local markets, as designated by Nielsen, and Hulu would have to cut deals with the owners of stations in each of those areas in order to offer local programming to subscribers nationwide.