Many companies featured on Money advertise with us. Opinions are our own, but compensation and
in-depth research determine where and how companies may appear. Learn more about how we make money.

By Morgan Housel / The Motley Fool
February 16, 2016
542705075
Tommy Flynn—Getty Images

According to a recent Gallup poll, 13% of people who own stocks say they have little-to-no tolerance for significant market declines. That’s shocking, because stocks decline significantly all the time. Even more shocking is that Gallup defined “significant” as a drop of 5% to 10%, which could better be described as “the kind of thing that will likely happen several times a year for as long as you own stocks.”

People talk a lot about the huge fees charged by investment managers. Consultants at IBM once calculated that fees paid for investment products underperforming their benchmark exceeds half a trillion dollars per year. In GDP terms that would be the 22nd largest country in the world, in between Sweden and Poland. The People’s Republic of Expensive Advice.

Read More: Why does pessimism sound so smart?

But the biggest investment fees are intangible. They’re the ones you pay through anxiety and uncertainty. An iron rule of life is that if you want something nice, you have to pay for it. In stock investing this goes beyond paying an investment manager. You, the investor, have to be willing to put up with market declines. That’s the admission fee for long-term returns. You actually get this bill in the mail, but it doesn’t look like an invoice; it’s an account statement showing your portfolio is worth less than last month and no exact timeline of a rebound. It’s a mental surcharge that you pay with cortisol rather than cash.

Read More: The agony of high returns

What we’re seeing in the last few months are these bills coming due. People either didn’t know they would get a bill, or have sticker shock over how high it is. Yeah, they paid their advisor a cover charge. But now they realize drinks still cost $14. They wanted high returns without much effort, which is an idea capitalism smashes with a vengeance.

Read More: The upside of being miserable

People who fight these bills consistently lose. As stocks were crashing in 2009 Charlie Munger was asked how stock investors can avoid big declines. He responded:

My friend Michael Batnick also put it well this week:

The last part is the most important. The good news is that these bills are well worth paying. Paying them is how wealth is accumulated over time. Responding to market declines with composure is what separates good investors from burned investors. So, chin up. None of this should be too depressing. Realizing that dealing with these moments are what pays off in the long run makes enduring them that much easier.