--- title: Kim Kardashian's New Makeup Line Sold Out in Under 3 Hours description: Kim Kardashian West made $14.4 million in TK minutes thanks to her new make-up line authors: - name: Jennifer Calfas url: https://money.com/author/jennifer-calfas/ at_money_since: 2017 articles: 339 covers: - Business - Banking - Career Advice - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Personal Finance - Pets - Retirement - Shopping - Taxes - Technology social: - https://x.com/jencalfas former_staff: true published: '2017-06-21T16:11:14.000Z' modified: '2024-04-17T06:07:02.000Z' section: Business tags: - celebrities - Kim Kardashian - onetime word_count: 328 canonical: https://money.com/kim-kardashian-kkw-beauty-make-up-line/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Kim Kardashian West Celebrates The Launch Of KKW Beauty](https://img.money.com/2017/06/kkw-kim-kardashian.jpg?crop=539px%2C325px%2C1614px%2C908px&quality=85) *Kim Kardashian West celebrates The Launch Of KKW Beauty on June 20, 2017 in Los Angeles, CA.* [Kim Kardashian West's](https://money.com/kim-kardashian-fidget-spinner/) latest project brought in millions in just a few hours Wednesday when her new beauty line launched. Not to be outdone by her youngest sister [Kylie Jenner](http://motto.time.com/4680408/kylie-jenner-cosmetics-highlighter/), Kardashian launched [her own make-up line](http://people.com/style/kim-kardashian-launching-beauty-website/) Wednesday at noon. Less than three hours after the kits went on sale, Kardashian [announced](https://twitter.com/KimKardashian/status/877596723035557889) that all 300,00 kits had sold out, bringing in an estimated $14.4 million. The celebrity's new make-up line includes $48 Crème Contour and Highlight Kits, which can be used to achieve the contour look the Kardashian clan frequently sports. The kits come in four different shades and include a contour pen, a highlight pen and a double-ended blending brush. The speedy sellout of KKW Beauty echoes those of Jenner's, whose cosmetics line Kyle Cosmetics regularly sells out of its new products in just minutes. Before Kardashian launched her own line, she and Jenner collaborated on KKW x Kylie Lip Kits, which retailed for $45. The 300,000 products were sold out in minutes, generating $13.5 million in sales, [according to *Women's Wear Daily*](http://wwd.com/beauty-industry-news/color-cosmetics/kim-kardashian-kkw-makeup-interview-business-projections-10917558/). > [Crème Contour and Highlight Kits, in four shades: Light, Medium, Dark and Deep Dark. Each kit comes with a dual-ended contour stick and dual-ended highlighter (one matte and one shimmer highlight) and a dual-ended blending brush and sponge. Coming 6.21 to KKWBEAUTY.COM](https://www.instagram.com/p/BVaeJGkAhTm/) > > A post shared by KKWBEAUTY (@kkwbeauty) on Jun 16, 2017 at 1:19pm PDT [//platform.instagram.com/en\_US/embeds.js](//platform.instagram.com/en_US/embeds.js) Kardashian, the richest member of the Kardashian-Jenner clan, has a number of successful products in her business empire. Kardashian's mobile app, Kimoji, costs $1.99, and her subscription-based personal app costs $2.99. She is also an executive producer on her family's long-running *Keeping Up with the Kardashians* reality show, and she and her husband, Kanye West, recently launched a children's clothing line. In the last year, Kardashian earned $45.5 million — ranking 47th on *Forbes*'s list of the [100 highest-earning celebrities](https://www.forbes.com/celebrities/list/#tab:overall). It is unclear if Kardashian will follow her cosmetics millionaire sister by adding other products to her line. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/kim-kardashian-kkw-beauty-make-up-line/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Business", "item": "https://money.com/business/" }, { "@type": "ListItem", "position": 3, "name": "Branding", "item": "https://money.com/branding/" }, { "@type": "ListItem", "position": 4, "name": "Kim Kardashian's New Makeup Line Sold Out in Under 3 Hours" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/kim-kardashian-kkw-beauty-make-up-line/#webpage", "url": "https://money.com/kim-kardashian-kkw-beauty-make-up-line/", "name": "Kim Kardashian's New Makeup Line Sold Out in Under 3 Hours", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2017-06-21T16:11:14.000Z", "mainEntity": { "@id": "https://money.com/kim-kardashian-kkw-beauty-make-up-line/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/kim-kardashian-kkw-beauty-make-up-line/#breadcrumb" }, "dateModified": "2024-04-17T06:07:02.000Z" }, { "@type": "Article", "headline": "Kim Kardashian's New Makeup Line Sold Out in Under 3 Hours", "articleSection": "Business", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2017/06/kkw-kim-kardashian.jpg?crop=539px%2C325px%2C1614px%2C908px&quality=85", "width": 1012, "height": 569, "caption": "Kim Kardashian West Celebrates The Launch Of KKW Beauty" } ], "author": [ { "@type": "Person", "name": "Jennifer Calfas", "url": "https://money.com/author/jennifer-calfas/", "@id": "https://money.com/author/jennifer-calfas/#author", "sameAs": [ "https://x.com/jencalfas" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2017-06-21T16:11:14.000Z", "description": "Kim Kardashian West made $14.4 million in TK minutes thanks to her new make-up line", "abstract": "Kim Kardashian West made $14.4 million in TK minutes thanks to her new make-up line", "@id": "https://money.com/kim-kardashian-kkw-beauty-make-up-line/", "inLanguage": "en-US", "dateModified": "2024-04-17T06:07:02.000Z", "wordCount": 328, "keywords": [ "celebrities", "Kim Kardashian", "onetime" ], "about": [ { "@type": "Thing", "name": "Business", "sameAs": [ "https://en.wikipedia.org/wiki/Business" ] }, { "@type": "Thing", "name": "Branding", "sameAs": [ "https://en.wikipedia.org/wiki/Branding" ] } ] } ] } ```