Facing increasing pressure from investors to keep pace with the changing tastes of an evolving marketplace, McDonald’s is considering a peculiar change to its flagship burger, the Big Mac. It’s now testing how customers might like the Big Mac even bigger–and also smaller.
As first reported by Columbia Business First, the fast food pioneer is trying out two new sizes of the Big Mac in test markets in Central Ohio and the Dallas/Fort Worth area, accompanied by television advertising.
The new “Grand Mac” is just like a Big Mac, but, well, bigger—with two beef patties, lettuce, cheese, pickles, onions and “special sauce” (which is basically just Thousand Island dressing) on a sesame bun. The Grand Mac just ups the beef to a third of a pound with bigger patties, plus another piece of cheese and a bigger bun, for $4.89.
The Mac Jr. is essentially a smaller Big Mac with just one beef patty intended for easier consumption while driving, or walking, or doing whatever else it is a person who isn’t sitting might do while eating a hamburger. It will sell for between $2.39 and $2.59, reports the Associated Press.