--- title: This Is the Hottest Ice Cream Flavor in America Right Now description: According to data from Square, a new flavor of ice cream is hot in American right now. authors: - name: Julia Glum role: Managing Editor url: https://money.com/author/julia-glum/ bio: Julia Glum joined Money in 2018 and specializes in covering financial trends that affect everyday Americans' wallets. She also writes Dollar Scholar, a weekly newsletter that teaches young adults how to navigate the messy world of money. education: University of Florida at_money_since: 2018 articles: 453 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology also_seen_in: - Newsweek - International Business Times - CBS News - Good Morning America - WUSA9 - Pix 11 - The New York Times - Mashable - The Washington Post - CNBC - Politico social: - https://x.com/superjulia - https://www.linkedin.com/in/julia-glum published: '2018-07-15T12:00:49.000Z' modified: '2024-02-18T13:25:55.000Z' section: Lifestyle tags: - national ice cream day word_count: 357 canonical: https://money.com/most-popular-ice-cream-flavor/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Woman holding ice cream](https://img.money.com/2018/07/180715-ice-cream-flavor.jpg) If you celebrate [National Ice Cream Day](https://www.idfa.org/news-views/media-kits/ice-cream/july-is-national-ice-cream-month) and don't Instagram your cone, did you really eat it? This Sunday, look no further for a photogenic scoop than America's hottest — or, rather, coolest — flavor. According to data from financial transaction company [Square](https://squareup.com/), which looked at sales from roughly 10,000 ice-cream shops, the fastest-growing ice cream flavor in 2018 is "unicorn." The mythological creature is exploding in popularity, inspiring a wide variety of ice cream recipes [Lisa Frank](https://www.facebook.com/LisaFrankOfficial/) would love. Order a unicorn scoop, and you'll receive any combination of bright rainbow colors, sprinkle swirls, edible glitter, frozen frosting and fondant horns. Plus, you'll be fashionable: Sales of unicorn ice cream jumped 191% percent from January to June, making it the trendiest flavor in the country according to Square. Unicorn [Frappuccinos](https://people.com/food/unicorn-frappuccino-flavor-starbucks-celebrity-chef-reactions/), [lattes](http://coveteur.com/2017/04/04/the-end-brooklyn-cafe-unicorn-latte-recipe/), [cakes](https://www.mercurynews.com/2018/07/11/is-harper-beckhams-unicorn-birthday-cake-cuter-than-your-little-girls-david-and-victoria-beckham-got-her-a-pony-too/) and [bagels](http://www.thebagelstoreonline.com/) are so last season. For Sunday's National Ice Cream Day, you can purchase unicorn ice cream at Target, which sells a super-sweet version featuring "a sour blue raspberry swirl, frosting swirl and glitter candy bits," [according to BuzzFeed](https://www.buzzfeed.com/mikespohr/we-tried-targets-new-unicorn-ice-cream-and-all-we-can-say?utm_term=.ed6lqEeo5#.po5AmZbgd). Or check out Taiyaki NYC, which [PopSugar reported](https://www.popsugar.com/food/Unicorn-Taiyaki-Ice-Cream-43580553) offers a strawberry-vanilla soft serve iteration with glittery sprinkles and unicorn ears in a fish-shaped cone. Don't like dairy? Try the vegan Unicorn Magic flavor at [Cocobella Creamery](https://www.cocobellacreamery.com/) in Los Angeles, which the menu describes as "pink vanilla with marshmallows, \[gluten-free\] animal crackers and sprinkles." Magical, right? No matter which unicorn creation is your favorite, make sure you shop for it early — if you're located in Oregon or Montana, you may have some competition at the local ice cream parlor. People in those states eat the most ice cream out of anyone else in the country, according to a Square analysis that adjusted for population. (Nationally, the average American family [spends](https://blog.dol.gov/2017/04/12/ice-cream-v-bacon) about $54 on ice cream every year.) You may think of [ice cream](https://money.com/shopping/) as a cool-down treat designed for people in hot places like Hawaii or California, but several of the top consumers are states with chilly climates. Maine, for example, comes in third, followed by Massachusetts and Washington. 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