Smokey Bear turned 71 in August—but this Thursday, he won’t be the only golden ager basking in the great outdoors.
Health insurance company Humana is sponsoring “Senior Skip Day” on October 8. Far from the stereotypically booze-fueled blowout that has long been the tradition for high school seniors, Humana’s skip day will celebrate the National Park Service’s 100th anniversary by offering free national park entrance to visitors ages 62 and up.
Senior Skip Day comes as part of a broader campaign by Humana, with the aim, as National Park Foundation President and CEO Will Shafroth described in a statement, of “creating opportunities for people to see how parks and healthy living go hand in hand, underscoring how parks are relevant to their lives.”
Other parts of the campaign include a free app called Charity Miles, through which Humana will track and donate 25 cents for every mile a senior citizen walks or runs in a national park or in their neighborhood, and a limited “Park Rx” program with a group of participating doctors in Southern Florida offering “prescription” plans for healthy activities in nearby parks.
Of course, money-smart seniors should note that a lifetime entrance pass to all U.S. national parks costs only $10. Still, we applaud Humana’s effort: We all like a good skip day.
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