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By Kristen Bahler
November 10, 2016
Snapchat's Imran Khan speaks onstage  at The Town Hall during 2016 Advertising Week New York on September 26, 2016 in New York City.
Snapchat's Imran Khan speaks onstage at The Town Hall during 2016 Advertising Week New York on September 26, 2016 in New York City.
Slaven Vlasic—Getty Images for Advertising Week New York

Snap, the recently-rebranded company formerly known as Snapchat, announced in September that it will roll out camera-equipped sunglasses called Spectacles.

But consumers won’t be able to buy the glasses in stores, or even online. Instead, they’ll get them from giant, futuristic vending machines called “Snapbots,” the company announced Thursday. Snap plans to deposit the machines in a rotating roster of U.S. locations throughout the fall, with the first machine coming to Venice Beach, Recode reports. In a nod to the limited life span of Snap’s namesake self-deleting image app, the machines will only be available for about a day before they’re moved to a new location.

The company will add the locations of the bots to a map on its home page 24 hours before one lands.

The glasses, which record 10 second of video at a time and send the recording to a user’s phone, cost $129.99.

Snap is no doubt looking to garner the hype that surrounded the launch of Google Glass — which debuted in 2014 to much fanfare. Google put that product on the market for $1,500, but poor sales forced the company to scrap it less than a year later.

Here’s a look at how the Snapbot booths work:

 

 

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

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Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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