Although it had advanced ticket sales that broke records and was the fastest film to reach the billion-dollar mark in ticket sales, Star Wars: The Force Awakens has since come back down to earth, so to speak.
Since most blockbusters earn more than 90% of the money they make in the first couple of months or so after their release, analysts predict that the J.J. Abrams-directed The Force Awakens will pull in around $2.2 billion, according to Bloomberg.
To be clear, that’s still no slouch: If the $2.2 billion figure turns out to be right, it will put Star Wars: The Force Awakens in third place, trailing only Titanic and Avatar, respectively. But that’s less than the $2.8 billion the movie had been expected to earn once foreign ticket sales were factored into the equation. Overseas, the movie had a cooler reception, with one analyst telling Bloomberg, “It just didn’t pan out.” A lack of interest among Chinese moviegoers is one reason cited for lower-than-expected ticket sales.
Both Titanic and Avatar hit their record-shattering sales after the critical nine-week window following release, but they were still going stronger with ticket sales than The Force Awakens is at the same point in their lifespans. Today, though, viewers have many more movies from which to choose, and that increased competition also is playing a role.