---
title: Startup Makes Money By Giving Away Free Stuff
description: This startup lets users win prizes just for watching a 15-second ad.
authors:
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published: '2015-07-31T19:00:13.000Z'
modified: '2015-07-31T19:00:13.000Z'
section: Business
tags:
  - break through
  - claim it
  - Entrepreneurs
  - entrepreneurship
  - Small Business
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  - Start Ups
  - Startups
  - video
word_count: 89
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type: Article
source: structured-blocks
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> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![claim it thumbnail 2](https://img.money.com/2015/07/claim-it-thumbnail-2.jpg)

When Ali Abdullah was homeless a few years ago, he was struck with the brilliant idea that would lead to his current, thriving company, Claim It! Free stuff makes people happy, so he would build a business around giving away free products that people actually want. By watching a 15-second advertisement on the Claim It! app, users are eligible to win prizes ranging from lip balm to pricey headphones. Investors understood the power of this business model, and he's raised millions, including a six-figure contribution from just one investor.

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