--- title: Target Is Trying to Boost Weak Sales With 10% Off Everything in the Store This Sunday description: After an earnings report showing poor sales and decreasing shopper traffic, Target is discounting everything by 10% on Sunday, August 28. authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Shopping - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2016-08-25T21:00:23.000Z' modified: '2024-05-16T11:36:44.000Z' section: Shopping tags: - back to school - deals - online shopping - pubdesk - sales - Shopping word_count: 270 canonical: https://money.com/target-10-percent-off-targetrun-sale/ type: Article source: structured-blocks --- > **Disclosure:** Money may earn a commission when you click on the products and services below. Opinions are our own, but compensation and in-depth research determine where and how they appear. [Learn more](https://money.com/page/disclaimer/) about how we make money. ![Inside A Target Corp. Location Ahead of Earnings Figures](https://img.money.com/2016/08/targetrunsale-em-531886820.jpg) No matter if you're shopping at a Target store or target.com this Sunday, nearly every item available will be marked down a flat 10%. This likely is meant to boost its flagging sales. The special promotion, dubbed [#TargetRunDay](https://corporate.target.com/article/2016/08/target-run-day), marks the first time Target has offered 10% across-the-board sales for all items in physical stores and e-commerce channels. For Cyber Monday 2015, everything at target.com was discounted by 15%, but the promotion didn't extend to prices available in stores. To get the 10% discount on Sunday, shoppers should either go to target.com (where the discount will be applied automatically) or use the coupon available in Sunday newspaper circulars or the company's weekly virtual ad. Customers are also welcomed to text the word RUN to TARGET (827438) to receive a mobile coupon on their phones. While Target made no mention of why it was rolling out the widespread deal this weekend, it is likely related to the company's recent poor earnings report, which showed decreasing foot traffic and underwhelming sales. If there's one surefire way to boost traffic (in stores and online), it's the promise of shopper savings on everything the company sells. ***Read Next:* 5 Reasons Why Fewer People Are Shopping at Target** In addition to the 10% off deal, Target shoppers in possession of one of the company's REDCard credit cards get an extra 5% off their total purchase. As Target suggests, it's the perfect time to stock up on back-to-school items, football season tailgating gear, and pretty much anything else you know you'll be buying—only on Sunday, you can get it for 10%, and perhaps as much as 15%, cheaper. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/target-10-percent-off-targetrun-sale/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Shopping", "item": "https://money.com/shopping/" }, { "@type": "ListItem", "position": 3, "name": "Coupons", "item": "https://money.com/coupons/" }, { "@type": "ListItem", "position": 4, "name": "Target Is Trying to Boost Weak Sales With 10% Off Everything in the Store This Sunday" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/target-10-percent-off-targetrun-sale/#webpage", "url": "https://money.com/target-10-percent-off-targetrun-sale/", "name": "Target Is Trying to Boost Weak Sales With 10% Off Everything in the Store This Sunday", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-08-25T21:00:23.000Z", "mainEntity": { "@id": "https://money.com/target-10-percent-off-targetrun-sale/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/target-10-percent-off-targetrun-sale/#breadcrumb" }, "dateModified": "2024-05-16T11:36:44.000Z" }, { "@type": "Article", "headline": "Target Is Trying to Boost Weak Sales With 10% Off Everything in the Store This Sunday", "articleSection": "Shopping", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/08/targetrunsale-em-531886820.jpg", "width": 4000, "height": 2670, "caption": "Inside A Target Corp. 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