--- title: Taylor Swift's New Album Reputation Is Already on Track To Break Sales Records description: Taylor Swift's new album "Reputation" sold more than 700,000 copies in its first day available authors: - name: Jennifer Calfas url: https://money.com/author/jennifer-calfas/ at_money_since: 2017 articles: 339 covers: - Lifestyle - Banking - Business - Career Advice - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Loans - Personal Finance - Pets - Retirement - Shopping - Taxes - Technology social: - https://x.com/jencalfas former_staff: true published: '2017-11-12T20:43:35.000Z' modified: '2024-04-17T07:14:15.000Z' section: Lifestyle tags: - celebrities - onetime word_count: 285 canonical: https://money.com/taylor-swifts-new-album-reputation-is-already-on-track-to-break-sales-records/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Taylor Swift ACLU](https://img.money.com/2017/11/gettyimages-634188466.jpg) *HOUSTON, TX - FEB. 04: Musician Taylor Swift performs onstage during the 2017 DIRECTV NOW Super Saturday Night Concert* Taylor Swift's new [*Reputation*](https://time.com/5017724/taylor-swift-reputation-explained/) appears to be a marketable one. The pop star's sixth studio album sold more than 700,000 copies in its first day available, according to data from Nielsen Music published by [*Billboard*](http://www.billboard.com/articles/columns/chart-beat/8031321/taylor-swift-reputation-sold-700000-first-day-nielsen-music-big-machine-records?utm_source=Sailthru&utm_medium=email&utm_campaign=Breaking%20News&utm_term=biz_breakingnews). That puts Swift on track to sell more than 1 million records in the record's first week — and potentially become the year's best-selling album in just one week. Buzz Angle Music, another music industry firm, reported Swift sold 717,000 albums in its first day. The album, which dropped on Nov. 10 at 12 a.m. ET, would be the fourth of Swift's records to sell at least 1 million copies in just one week, *Billboard* noted. *Speak Now* from 2010, as well as 2012's *Red* and 2014's *1989* sold more than 1 million copies during their respective first weeks. Industry experts are anticipating 1.5 million copies of *Reputation* to sell in its first week, [according to *Variety*](http://variety.com/2017/music/news/taylor-swift-reputation-first-day-week-sales-1202612769/). As for the rest of the industry this year, Swift's album appears to be on track to easily surpass Ed Sheeran's *÷ (Divide*), which has sold more than 909,000 copies, according to *Billboard*. It's also possible for the sales to surpass *1989'*s 1.29 million copies sold — which would break one of Swift's own records. *Reputation's* stunning sales were likely stoked by its [delayed release](https://money.com/listen-taylor-swifts-new-album-reputation-for-free/) on streaming platforms like Spotify and Apple Music. The highly anticipated album was expected to sell big, as it follows a series of records from the country-singer-turned-pop-star in recent years, as she enjoys an obsessive fan base and slew of awards. The new album and potential tour will only add to [Swift's massive net worth](https://money.com/taylor-swift-net-worth-reputation/), which has benefitted from her sold-out performances, fast-selling records and number of endorsement deals. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/taylor-swifts-new-album-reputation-is-already-on-track-to-break-sales-records/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Music", "item": "https://money.com/music/" }, { "@type": "ListItem", "position": 4, "name": "Taylor Swift's New Album Reputation Is Already on Track To Break Sales Records" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/taylor-swifts-new-album-reputation-is-already-on-track-to-break-sales-records/#webpage", "url": "https://money.com/taylor-swifts-new-album-reputation-is-already-on-track-to-break-sales-records/", "name": "Taylor Swift's New Album Reputation Is Already on Track To Break Sales Records", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2017-11-12T20:43:35.000Z", "mainEntity": { "@id": "https://money.com/taylor-swifts-new-album-reputation-is-already-on-track-to-break-sales-records/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/taylor-swifts-new-album-reputation-is-already-on-track-to-break-sales-records/#breadcrumb" }, "dateModified": "2024-04-17T07:14:15.000Z" }, { "@type": "Article", "headline": "Taylor Swift's New Album Reputation Is Already on Track To Break Sales Records", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2017/11/gettyimages-634188466.jpg", "width": 4928, "height": 3280, "caption": "Taylor Swift ACLU" } ], "author": [ { "@type": "Person", "name": "Jennifer Calfas", "url": "https://money.com/author/jennifer-calfas/", "@id": "https://money.com/author/jennifer-calfas/#author", "sameAs": [ "https://x.com/jencalfas" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2017-11-12T20:43:35.000Z", "description": "Taylor Swift's new album \"Reputation\" sold more than 700,000 copies in its first day available", "abstract": "Taylor Swift's new album \"Reputation\" sold more than 700,000 copies in its first day available", "@id": "https://money.com/taylor-swifts-new-album-reputation-is-already-on-track-to-break-sales-records/", "inLanguage": "en-US", "dateModified": "2024-04-17T07:14:15.000Z", "wordCount": 285, "keywords": [ "celebrities", "onetime" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "Music", "sameAs": [ "https://en.wikipedia.org/wiki/Music" ] } ] } ] } ```