---
title: Here's What Vine's Cofounder Said After He Learned the App Is Being Shut Down
description: Twitter announced that it would shut down the popular social media video platform Vine, upsetting users and the company's cofounder.
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published: '2016-10-27T19:04:33.000Z'
modified: '2016-10-27T19:04:33.000Z'
section: Technology
tags:
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  - Vine
word_count: 145
canonical: https://money.com/vine-shut-down-rus-yusupov-reaction/
type: Article
source: structured-blocks
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![DigiFest NYC 2015](https://img.money.com/2016/10/gettyimages-476154088.jpg)
*Co-founder of Vine Rus Yusupov (L) speaks to internet personality Nash Grier during DigiFest NYC 2015.*

On Thursday, the Internet collectively mourned after Twitter [announced](https://medium.com/@vine/important-news-about-vine-909c5f4ae7a7#.j4qj0yohk) it would shut down Vine, the smart phone app and website that allows users upload and watch six-second videos. But no one was as sad as Vine's cofounder, Rus Yusupov, who offered this advice to other startup founders.

<!-- omitted unsupported block: embed-twitter -->

Twitter, Vine's parent company, [bought](http://fortune.com/2015/10/16/twitter-fires-vine-founder/) the app four years ago for a reported [$30 million](https://techcrunch.com/2016/10/27/do-it-for-the-why/), and laid off Yusupov in 2015. Even though the app had a loyal following of more than [200 million active users](http://venturebeat.com/2015/08/27/twitter-launches-music-on-vine-to-help-you-discover-and-create-music/), it wasn't enough to save the company or springboard Twitter from its [well-documented slump](http://www.recode.net/2016/10/27/13399872/twitter-layoffs-q3-earnings).

It's not the first time a startup founder publicly admitted regret for selling a company they founded. In 2015, Dropcam founder Greg Duffy said he regretted the [$555 million sale](http://money.cnn.com/2016/03/29/technology/dropcam-nest-greg-duffy/) of his company to connected device maker Nest. Still, the hugeout payout must help ease the pain.

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