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By Billy Perrigo
November 1, 2017
Nick Dolding—Getty Images/Cultura RF

Walmart announced its battle plan to woo customers away from Amazon in the run up to the holiday season: by focusing on customer experience.

While Amazon’s allure comes from its convenience, Walmart announced Wednesday that its 4,700 stores will be throwing parties and employing costumed “holiday helpers” to assist customers with their shopping this holiday season.

In other words, Walmart is using its presence to sell presents.

The in-store parties will feature an array of opportunities for shoppers including posing for pictures with Santa. Walmart’s holiday helpers will also help customers find the presents they’ve ordered online and even direct them to the shortest line for checkout.

Parties will also be held at Super Centers, giving children the chance to decide exactly what they want from Santa, with a little help from product demonstration and catalogues.

“Serving customers is our everyday passion at Walmart, and during the holiday season we work even harder to deliver what our customers want most…to save time and money,” said Steve Bratspies, chief merchandising officer of Walmart U.S.

Walmart is also offering free two-day shipping for orders that top $35 in an effort to compete with Amazon, which offers a Prime membership that provides members with free two-day shipping on many items.

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The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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