--- title: America's Most Popular Supermarket Is Also Its Least Loved description: Walmart has both the highest sales and lowest consumer ratings among grocery shoppers. How could this be? authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Shopping - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2015-04-02T19:39:48.000Z' modified: '2024-04-16T05:36:58.000Z' section: Shopping tags: - Food & Drink - groceries - grocery stores - Shopping - Supermarkets word_count: 520 canonical: https://money.com/walmart-lowest-rated-groceries/ type: Article source: structured-blocks --- > **Disclosure:** Money may earn a commission when you click on the products and services below. Opinions are our own, but compensation and in-depth research determine where and how they appear. [Learn more](https://money.com/page/disclaimer/) about how we make money. ![Walmart, Miami, Florida](https://img.money.com/2015/04/150402_em_bestworstsupermarket.jpg) *Walmart, Miami, Florida* More Americans buy their groceries at Walmart than anywhere else. It currently captures about [25% of the grocery market](http://www.salon.com/2013/03/28/will_wal_mart_replace_the_supermarket_partner/) in the U.S., up from around [7% in 2002](http://www.trefis.com/stock/wmt/articles/163390/how-wal-mart-became-a-grocery-giant-in-the-u-s/2013-01-18). In other words, in a relatively short period of time, Walmart has transformed from an all-purpose retailer that happened to sell groceries into the country's most popular destination for grocery shopping by far. And yet, America's "favorite" supermarket—at least in terms of where we spend the most money—also appears to offer the worst grocery shopping experience. The May 2015 issue of [*Consumer Reports*](http://www.consumerreports.org/cro/magazine/2015/05/americas-best-supermarkets/index.htm) features ratings and reviews of the nation's leading grocery stores, and Walmart was at the absolute bottom of the heap. The news shouldn't come as a surprise. *CR* noted that Walmart has been among the lowest-rated grocers over the past decade; it was dead [last in consumer ratings last year](https://time.com/41852/theres-a-good-chance-you-dumped-your-supermarket-last-year/) among a total of 55 supermarket brands. "This year," the *CR* article stated, "the nation’s largest grocer—the primary shopping destination for 10 percent of those surveyed—earned low marks in every category other than price." That last word basically explains all you need to know about why people keep shopping for groceries at Walmart even though the quality and customer service are far superior at Wegmans, Publix, and Whole Foods—all of which are among the highest-rated supermarkets in the study. For a large portion of shoppers, price simply trumps all when it comes to groceries. A [Motley Fool post](http://www.fool.com/investing/general/2014/07/16/kroger-wal-mart-likely-to-enjoy-market-share-gains.aspx) hit the nail on the head by pointing out that most shoppers "either take one approach to buying their groceries or another. Either they're willing to pay a premium for high quality at a Publix or Whole Foods Market, or they're looking for value and would prefer to shop at a Walmart." A sizable percentage of shoppers will cope with [Walmart's empty shelves](http://business.time.com/2013/03/27/hey-walmart-its-hard-to-make-sales-when-store-shelves-are-empty/), low-ranking produce variety and freshness, and [overall dissatisfaction](https://www.marketforce.com/press-releases/item/trader-joes-is-consumers-favorite-grocery-chain-according-to-market-force-study-/) so long as the tradeoff is a cheaper grocery bill. Still, it's worth noting that the *CR* study that puts Walmart dead last among supermarkets is not the result of a random poll. Instead, it's based on input from *CR* subscribers, who presumably pay more attention to what they buy than the average shopper. They're probably more value-driven and wealthier too. (We've reached out to *CR* to verify this information and are waiting to hear back.) As mentioned above, only 10% of *CR* subscribers say they do most of their grocery shopping at Walmart, whereas 25% of overall grocery sales take place at the store. So the study is not necessarily representative of American consumer behavior, and it could very well be that regular Walmart grocery shoppers are happier with their experience—or simply care less—than the participants in the *CR* survey. Another explanation for why Walmart grocery sales are so high while shopper satisfaction is in the basement just comes down to the fact that no matter where you live, there's probably a Walmart nearby. As a [National Retail Federation](https://nrf.com/news/top-100-retailers) study noted, "With the exception of Walmart, no grocery chain is truly a national presence, though Whole Foods Market, Trader Joe’s and Aldi seem to be pointed in that direction." ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/walmart-lowest-rated-groceries/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Shopping", "item": "https://money.com/shopping/" }, { "@type": "ListItem", "position": 3, "name": "Food and Drink", "item": "https://money.com/food-and-drink/" }, { "@type": "ListItem", "position": 4, "name": "America's Most Popular Supermarket Is Also Its Least Loved" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/walmart-lowest-rated-groceries/#webpage", "url": "https://money.com/walmart-lowest-rated-groceries/", "name": "America's Most Popular Supermarket Is Also Its Least Loved", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-04-02T19:39:48.000Z", "mainEntity": { "@id": "https://money.com/walmart-lowest-rated-groceries/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/walmart-lowest-rated-groceries/#breadcrumb" }, "dateModified": "2024-04-16T05:36:58.000Z" }, { "@type": "Article", "headline": "America's Most Popular Supermarket Is Also Its Least Loved", "articleSection": "Shopping", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/04/150402_em_bestworstsupermarket.jpg", "width": 5184, "height": 3456, "caption": "150402_EM_BestWorstSupermarket" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-04-02T19:39:48.000Z", "description": "Walmart has both the highest sales and lowest consumer ratings among grocery shoppers. 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