In less than a week, five major retailers have dropped Ivanka Trump’s clothing, shoes and accessories from their inventory.
Retail giants Nordstrom and Neiman Marcus, as well as the online stores Belk, Jet and ShopStyle, have all distanced themselves from her brand. Nordstrom and Neiman Marcus have both issued statements claiming the move was prompted by lagging sales, and not the political climate. Still, earlier this morning, the President shared a tweet defending his daughter while also lamenting Nordstrom’s decision.
Shannon Coulter, a digital strategist who led the movement #GrabYourWallet last year, urges consumers to divert dollars from the companies that support the Trump family. While Ivanka has no formal role at the White House, the decision to sell or drop Ivanka’s products from retail racks facing companies is growing more urgent.
“On the campaign trail, a lot of women were looking at Ivanka Trump really closely,” Coulter says. “They were willing to cut her some slack, because it was her father’s campaign.”
As movements like the Women’s March fill his opponents with an “unbridled appetite to do something,” she adds, attitudes have shifted. “The way see it, [Ivanka’s] poor sales performance is the result of her actions,” she says. “The boycott is a response to that.”
As a private company, the Ivanka Trump brand does not release revenue data — but Nordstrom representatives point to dwindling sales as grounds for dropping the line. “Each year we cut about 10% [of brands] and refresh our assortment with about the same amount,” according to a statement provided to the Washington Post. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”
As of this writing, the #GrabYourWallet hashtag has been tweeted more than 250,000 times, according to Coulter’s metrics. The movement’s website, which is a massive spreadsheet of all the companies that stock Trump family products, has seen up to 350,000 visitors a day, she says.
Still, dozens of national retailers continue to carry the Ivanka Trump brand. Here’s a running list of those companies, courtesy of #GrabYourWallet.
Macy’s – clothing and shoes
Bloomingdales – shoes and handbags
Dillard’s – clothing, shoes, and handbags
Zappos – clothing, shoes, and handbags
Amazon – clothing, shoes, and handbags
TJ Maxx – brick and mortar only
Lord & Taylor – clothing, jewelry, and handbags
Bed Bath & beyond – diaper bags
6pm.com – clothing, shoes, handbags and accessories
Hudson’s bay – clothing, shoes, and accessories
DSW – shoes
Bluefly – shoes
Marshall’s – brick and mortar only
Overstock – shoes
Ross – brick and mortar only
Saks off fifth – clothing
Sears – shoes, clothing, handbags, jewelry
Walmart – clothing, shoes, handbags, accessories
Century 21 – clothing, shoes, accessories
Buy Buy Baby – diaper bag, baby shoes
Filene’s Basement – clothing, shoes
Steinmart – accessories
Winners – brick and mortar only
Note: Nordstrom, Nordstrom Rack, and Belk aren’t listed because as of publish, they were in the process of phasing out Trump’s products. This list was updated on Tuesday, Feb. 14.