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By Heidi RiveraAna Reina and Ruben Ramos
Updated: March 5, 2021 10:38 AM ET | Originally published: March 4, 2021
a hand shelters the silhouettes of a man and a woman
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Find the best life insurance companies in 2021. Learn all about coverage options including types of policy and premiums.

Our Top Picks for Best Life Insurance Companies of 2021

Best Online Life Insurance Options:

  • Bestow – Best Life Insurance without a Health Exam – the best way to get coverage during COVID19
  • Haven Life – Super-fast access to MassMutual term life policies online
  • Policygenius – Easily compare life insurance quotes from multiple carriers
  • HealthIQ – Good health can lower your monthly premium
  • Sproutt – Pricing based on their Quality of Life index
  • Ethos – Simple Process
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Best Life Insurance Companies Reviews

Northwestern Mutual Review: Best Overall

Pros Cons
Offers term and permanent life insurance policies, which can be combined Fixed window of time during which you can change your term policy into a permanent one
Term policies can be converted to permanent policies gradually over time regardless of your health status Life insurance through Northwestern must be purchased through a licensed agent
Premium options of 10- to 20-year term length have a fixed price, your monthly premium will remain the same
All policy types can earn dividends

Our top-rated insurance company, Northwestern Mutual, doesn’t publicly list all its offerings, we found 17 different policies available to choose from. Their CompLife and Whole Life Plus policies make them the only insurer on our list offering blended protection with a term and permanent benefit. Not only are they one of the largest insurers in the U.S., they consistently obtain high customer satisfaction rankings and a low number of complaints.

Northwestern’s unique term life insurance plans have 10-, 20-, or 80-year renewable terms, another oddity in the industry. They also offer whole life and universal life insurance policies, including some rarer options such as Executive Variable Universal Life (for employers), and Survivorship Variable Universal Life.

Finally, Northwestern has a large suite of available riders available. Be aware that these aren’t always available in every state or on every policy.

  • A.M. Best: A++
  • JD Power Rating: 790/1000
  • Medical Exam Required: Yes
  • Buy Online: No

Nationwide Review: Highest Customer Satisfaction

Pros Cons
Term policies can be converted to whole life ones with no fee and no medical exam Most policies don’t have online quotes available
Credit wellness points can be put towards the underwriting ratings 6 different universal life policies make for a confusing process
YourLife Care Matters is a hybrid policy that combines universal life with long-term care coverage No guaranteed acceptance policies
Several policies have different investment options
Multiple available riders

One of the most recognizable insurers in the U.S., Nationwide has one of the highest customer satisfaction ratings on our list, coming in at third place in the 2020 J.D. Power Customer Satisfaction Survey, and fewer complaints than comparably sized companies. Though better known for its car insurance offerings, the company offers term, whole, universal, and variable life insurance policies.

Nationwide’s term life policies have 15- to 30-year periods, all of which feature level monthly premiums, and usually have coverage starting at $100k. These policies have several available riders, including accelerated death benefit, premium waiver, and children’s term insurance.

NY residents have access to three universal life policies, whereas people in other states can choose between four options. These include a hybrid universal/long-term care policy called YourLife CareMatters, a Survivorship Indexed UL, an Indexed Universal Life Accumulator with a death benefit and tax advantages, and an Indexed Universal Life Protector with multi-layer tax protection. These policies are generally available up to ages 80-85 for people between ages 0-18, depending on tobacco use.

Finally, Nationwide also offers a whole life policy with a lifetime coverage period, level monthly premiums and coverage starting at $10k.

  • A.M. Best: A+
  • JD Power Rating: 803/1000
  • Medical Exam Required: Yes
  • Buy Online: No

Mutual of Omaha Review: Best for Complex Medical Histories

Pros Cons
Apply for term coverage without a medical exam Policies for healthy individuals are more expensive than the average
Quotes available online Must apply to discover whether you require a medical exam
Affordable underwriting for health conditions such as a history of cancer Sparse website resources
Very customizable policies, with many available riders New York residents have limited options
High cap on the face value of their policies Sparse website resources
Some policies refund all premiums, plus 10%, if the policyholder dies during the contestability period New York residents have limited options

Mutual of Omaha stands out from the competition thanks to its competitive rates for people with preexisting medical conditions, underwriting according to some specifics. For cancer survivors, for instance, the tumor grade, cancer stage, and how long they’ve been in remission. Furthermore, tobacco use won’t necessarily influence whole life premiums.

The company has a wide selection of 11 term, whole, and universal life insurance policies. Their riders include not just the basics (accelerated death and accidental death), but also disability income, waiver of premium, chronic illness, terminal illness, critical illness, and residential damage, among others.

Mutual of Omaha may not be a great choice for healthy individuals or elderly ones, however, as premiums are higher than the industry average. Further, application and processing times can be a bit slower than with other insurers, with their website itself stating that it usually takes about a month to get covered.

  • A.M. Best: A+
  • JD Power Rating: 789/1000
  • Medical Exam Required: Yes, except for Term Life Express policies
  • Buy Online: Yes, but this may reduce your options

New York Life Review: Best Life Insurance for Mutual Insurance

Pros Cons
Solid option if you’re looking for flexible life insurance plans Once the level premium convertible option term ends, the policy cost increases
Term coverage options include yearly and level premium convertibles If you choose to convert either of these term policies to permanent ones, you’ll have to pay a higher premium
The yearly convertible policy starts with a low premium payment which renews annually, the life insurance rates increase gradually per year

New York Life stands as one of the nation’s oldest mutual insurers. As with Northwestern Mutual, the company’s shares are owned by their policyholders (depending on the specific policy) who benefit from annual dividend payouts. The company paid out 1.9 billion in dividends in 2020.

New York Life has a good selection of both term and permanent life insurance options, and their term policies can also be converted to permanent ones later on.

AARP Life Insurance Review

New York Life also underwrites the AARP Life Insurance Program, which offers both term and permanent group coverage without a physical exam. The program provides three different options to choose from: Level Benefit Term Life Insurance, Permanent Life Insurance, and Easy Acceptance Life Insurance. The latter two have guaranteed rates, while the first’s premiums do increase over time.

  • A.M. Best: A++
  • JD Power Rating: 784/1000
  • Medical Exam Required: Yes
  • Buy Online: No

MassMutual Review: Best for COVID-19 workers

Pros Cons
Excellent options for building cash value Several features are only available as riders
Wide selection of optional riders Considerable overlap between benefits and features
Free nation-wide policy for COVID-19 workers Pricing is not stated online
Policyholders can earn dividends Time limits on conversion, and not all term policies allow it
Direct Term life insurance can be purchased immediately online High rates for smokers
Young and/or healthy applicants may not need a medical exam

MassMutual offers a wide selection of life insurance policies, including term, whole, and universal. Where they stood out for us is in their completely free 3-year term life insurance policy for frontline healthcare workers helping keep us safe from the COVID-19 pandemic. Death benefits are up to $25k for applicants ages 18-50, and $10k for ages 51-60, and there’s no physical exam or lab testing required.

Aside from that special offer, MassMutual’s standard term policies have 10-, 15-, 20-, 25-, and 30-year terms, with guaranteed level premiums. Eligibility is up to age 75 for a ten-year term — overall, for every five years added to the term, the maximum age goes down five years.

The insurer‘s whole life coverage is particularly comprehensive, as customers are able to choose between 10 different policies. Two of these, CareChoice One Hybrid Life and CareChoice Select Hybrid Life, accumulate cash value guaranteed to increase year over year. These two don’t have any available riders, and are the only whole life policies from which money can’t be drawn. Minimum coverage levels vary by policy, starting at $25k for some and $100k for others.

Finally, MassMutual offers three universal life insurance policies with flexible premiums, within some limits, allowing customers to build cash value. Depending on the policy, you can also get a guaranteed death benefit.

  • A.M. Best: A++
  • JD Power Rating: 769/1000
  • Medical Exam Required: Yes, though they will offer temporary coverage with the Direct Term policy until you can get a medical exam
  • Buy Online: Yes, offers immediate term life insurance online

State Farm Review: Best Life Insurance for Immediate Term Coverage

Pros Cons
Monthly premium stays the same for the initial term until it’s renewed If you renew the policy for an additional term your premium will increase
Customize your policy with optional add-ons and riders such as children’s term rider or waiver of premium with disability No live chat option available on the site
The Return of Premium option builds cash value, which you can borrow against, and gives back the value of your policy if you outlive the initial term Not licensed in Massachusetts
Convert the policy into a permanent one up to age 75, regardless of your health status
State Farm agents can be reached by phone or email

State Farm stands out for its top-ranking customer service record — ranking as the #1 company in Overall Customer Satisfaction according to J.D. Power’s 2020 U.S. Life Insurance Study. With just a single complaint, State Farm’s NAIC complaint ratio is also significantly lower than the national median for a company of its size.

If you’re in the 16 to 45 age range, you may qualify for State Farm’s Instant Answer Term Insurance, which features a $50,000 amount of coverage that doesn’t require a medical exam for the underwriting process. You can get rate quotes by talking to one of the company’s licensed agents, but policies can only be approved in the office.

State Farm also offers Select Term and Return of Premium life insurance. Select Term is available for 10-, 20-, or 30-year term lengths with a guaranteed benefit.

  • A.M. Best: A++
  • JD Power Rating: 738/1000
  • Medical Exam Required: Yes, except for Instant Answer Term Insurance
  • Buy Online: No

Guardian Life Review: Good Survivorship Policies

Pros Cons
Online quotes and account management Sparse information online regarding actual policies
Large variety of policies, including hard-to-find survivorship life Basic term life options
Policies available for people living with HIV No non-medical exam (guaranteed issue) options
Whole life policies up to age 121 Must apply (and cancel) through an agent
DCustomers with whole life policies can receive dividends No discounts for bundling
Website has great educational resources

Where Guardian really stands out in three ways. First is its Survivorship policy, a relatively rare sight in the life insurance industry. It’s usually used by married couples jointly setting up their estate, since it covers two people on one policy, and only pays out after both spouses have passed away.

Second, Guardian offers policies to people living with HIV, under certain circumstances. Lastly, they also allow customers to convert their term policies into a whole or universal policy.

Guardian Life offers term life policies for 10 to 30 years, with online quotes available for ages 18 to 75, after which age limits may apply. Coverage limits for term life range between $250k to $5 million, and can cover you until age 85, depending on your age when the term began.

Guardian’s whole life policies benefit from it being a mutual company, which means that they’re eligible for dividends. Further, they also have guaranteed cash values that accumulate over time and which you can draw from as a loan. Issue ages ranges from 0 to 90, with minimum values beginning at $25k, $100k, or $250k.

Finally, Guardian also offers universal and variable universal life policies. These offer several advantages, including certain tax advantages, flexible premium payments, a guaranteed 2.5% interest rate on some plans, and several available riders.

  • A.M. Best: A++
  • JD Power Rating: 743/1000
  • Medical Exam Required: Yes
  • Buy Online: No

USAA Life Insurance Review: Best for Military & Veterans

Pros Cons
Lower complaint ratio than other comparably-sized insurers Some policies unavailable in New York
Designed specifically for military members, includes coverage during war Must be a USAA member
Obtain quotes online for term, whole, and universal policies Medical exam required for all policies
Survivor Relations Team

While the design of USAA’s term, whole, and universal life insurance policies are fairly standard, they do offer some benefits that are specifically tailored to active-duty military and veterans. For instance, their riders include a Military Future Insurability Rider which increases your coverage after leaving the military, and a Military Severe Injury Benefit which pays out $25k for injuries sustained during active duty. Further,

We decided to review USAA despite its non-inclusion in the latest J.D. Power study, because of its extremely low complaint ratio (0.11, well below the national average of 1.0), and its strong reputation in the insurance industry.

  • A.M. Best: A++
  • JD Power Rating: N/A
  • Medical Exam Required: Yes
  • Buy Online: Yes

Liberty Mutual Review: Best Life Insurance for Quick Approval

Pros Cons
Approval process in as little as 10 minutes with no medical exam required Web interface feels dated and could provide a better user experience
Immediate online approval of simplified issue insurance
Liberty Mutual excels in its simplified issue term offering, Passport Term

With Liberty’s Passport Term policy you can get terms for 10, 15, 20, and 30 years with the option to renew the coverage at the end of the term and convert to a whole life policy.

With above-average customer satisfaction ratings, strong financial standing according to A.M. Best, and a below-average customer complaint ratio, Liberty Mutual a strong candidate for those looking to purchase term life insurance, and quickly.

  • A.M. Best: A
  • JD Power Rating: N/A
  • Medical Exam Required: Yes, except for Passport Term Insurance
  • Buy Online: No

Best Online Life Insurance Options

If you’re looking for a simplified and more efficient way of shopping for term life insurance online, any of the options below could be a great alternative.

Bestow Review: Best Life Insurance without Health Exam – the best way to get coverage during COVID19

Pros Cons
Complete the application process online in minutes Only those between the ages of 18 and 59 may apply
No medical exams, ever The 20-year term is only available for those under 45 years old
Premiums start from $8/mo Bestow does not offer policies in New York
Assistance available through phone, email, and live chat

Bestow is a marketplace designed for those who value a quick application process and simple term life options. The company offers 10-, 15-, 20-, 25-, and 30-year terms, with an amount of coverage from $50,000 to $1,000,000.

Bestow’s policies are issued by North American Company for Life and Health Insurance.

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Haven Life Review: Super-fast access to MassMutual term life policies online

Pros Cons
Get a quote in minutes Doesn’t allow spouse or child riders, only individual insurance
The online form calculates a benefit amount based on your annual income, number of household members, and combined debt Only offers term life insurance
Policies are underwritten by MassMutual, one of the oldest insurers in the nation Underwriting requires access to your full medical history
Policies include a complimentary rider which gives you free or discounted access to a fitness app, and a customized, state-specific, and legally-valid will

Haven Life is another great option for those looking to purchase term life insurance quickly and easily online, with the warranty and financial backing of a well-established company. Haven Life offers 10-, 15-, 20-, or 30-year term life options featuring guaranteed level monthly life insurance rates and benefit amounts of up to $3 million.

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Policygenius Review: Easily compare life insurance quotes from multiple carriers

Pros Cons
Brokerage includes many types of insurance through major carriers Policy premium quotes or ranges are non-binding
Users can create a will or trust using attorney-approved tools The final price will be determined after application once the underwriting process is completed by the insurance company
Live chat and phone assistance, 7 days a week Underwriting requires access to your full medical history
24/7 email assistance

Policygenius is an independent insurance broker that partners with a range of companies. Policies are offered through insurers such as AIG, Banner Life, Brighthouse, John Hancock, Lincoln Financial, Mutual of Omaha, Pacific Life, Principal, Protective, Prudential, SBLI, and Transamerica.

HealthIQ Review: Good health can lower your monthly premium

Pros Cons
Find quotes from various life insurance carriers and products in one place Online quotes require users to agree to be called by agents
Lower pricing based on your current health, health knowledge, and active lifestyle All rates and savings advertised are hypothetical and subject to change
Live chat and phone assistance, 7 days a week Website could be much more user- friendly to navigate
Compare rates against 30 different carriers

HealthIQ is the ideal option for the health-conscious consumer. The company partners with over 25 national insurance companies, including Prudential, Mutual of Omaha, and Transamerica.

HealthIQ’s mission is to reward those leading active, healthy lifestyles with lower life insurance rates. Rather than looking only at your health history, HealthIQ takes into account your current health, health literacy, and activity levels to determine the monthly premium.

Sproutt Review: QL Index determines bases your premium on your overall well-being score

Pros Cons
Fast approval No phone assistance over the weekend
User-friendly web interface Coverage may be denied based on BMI, previous bankruptcy, or specific medical conditions
Offers term and whole life insurance policies without medical exams
QL Index evaluates your overall well-being based on five factors: movement, sleep, emotional health, nutrition, and balance

Newcomer Sproutt Insurance is an independent broker that matches consumers with insurers — such as Prudential, Nationwide, and AIG Direct — who provide standard term or whole, no-exam, or guaranteed policies.

What makes Sproutt different is their unique approach to evaluating their users’ life insurance rates via an individualized “Quality of Life Index” determined through a short quiz covering healthy habits, exercise, and emotional wellbeing.

The company’s insurance brokers are licensed by law in all 50 states where they do business, as well as in the District of Columbia.

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Ethos Review: Simple Application Process

Pros Cons
Medical exam not required in many cases, for coverage under $1 million Few available policies
Policies provided by reputable companies, such as AAA Life and Ameritas Limited rider choices
Easy application process is completely online
30-day money-back guarantee

Ethos offers term and life insurance policies from insurers with a long history in the industry, including Legal and General America, Ameritas, and AAA Life. The company aims to make life insurance simpler, allowing prospective policyholders to get a quote in seconds and apply in just minutes, without having to talk to an agent.

Their term life policies are standard, with 10- to 30-year terms, with fairly high coverage limits between $50k and $5 million. They also offer a Guaranteed Issue Whole Life insurance policy issued by AAA Life for people between ages 65 and 85. Applicants obtain instant approval, regardless of their medical history, for coverage between $10k-$25k.

Other Life Insurance Companies We Considered

To determine our list of best life insurance companies, we looked at three key areas: financial stability, customer experience, pay-out warranty, and product offerings.

To rank in our top four, companies had to meet strict standards, such as having high marks in J.D. Power’s 2020 U.S. Individual Life Insurance Study, an NAIC complaint ratio well below the national average, and solid financial ratings (A and above) from A.M. Best.

This eliminated many companies from making our limited cut. For instance, despite being one of the ten largest insurance companies in the United States, TransAmerica didn’t make it onto our list. Its financial stability grade with A.M. Best was recently downgraded, and its score in the J.D. Power survey was considerably lower than the average of 763/1000. Even worse, their NAIC complaint ratio is very high, even considering their size.

Prudential didn’t make our cut either, for many of the same reasons — their satisfaction score was barely below the average, but their NAIC complaint ratio was worrying. Other companies that we eliminated included MetLife, Lincoln Financial, AIG, Amica, and Northwestern Mutual.

Still, there are still plenty of companies that offer life insurance plans that can fit your needs, budget, and standards.

Best Life Insurance Guide

How Your Policy is Priced

Besides speaking to your financial advisor or a life insurance agent, it’s helpful to understand what factors go into determining your life insurance rates.

Factors that Affect Life Insurance Premiums

 

AGE

Your premiums will increase with the risk of disease as you get older.

 

 

GENDER

Women have a higher life expectancy than men, so their rates tend to be lower.

 

 

HEALTH

Compromised health means higher premiums, the opposite is also true.

 

 

FAMILY MEDICAL HISTORY

A family history of cancer or heart disease can increase rates.

 

 

HABITS

Smokers will pay higher premiums than non-smokers.

 

 

LIFESTYLE & OCCUPATION

High-risk jobs or hobbies (mining, fishing, transportation, rock climbing, skydiving) can mean higher premiums.

 

Types of Life Insurance Policies

Term Life Insurance

Term life insurance plans last for a predetermined period (most commonly 10-, 15-, 20-year terms), and then it expires. If you were to pass away before the term length is over, a death benefit would be paid to your designated beneficiaries to cover funeral expenses, help replace lost income, and leave your family inheritance.

The death benefit can be paid out as a lump sum, in installment, or as an annuity. When you choose a lump sum payout, your beneficiary receives the whole benefit at once. Conversely, if you choose to annuitize your benefit payout, it’s spread out when into fixed installments.

Term life insurance policy is the most easily accessible and the easiest one to understand, according to Alison Salka, Senior Vice President and Research Director at the Life Insurance Marketing and Research Association (LIMRA).

Permanent Life Insurance Policies

The other option available is permanent life insurance policies, which include whole and universal life. These options are commonly used as tax-free financial products for their cash value component. According to Chris Huntley from InsuranceBlogByChris, “whole life insurance is oversold and not needed in 90% of cases. It’s sold as more of an investment than as life insurance.”

The main difference between a term life insurance policy and permanent life insurance policy is that term doesn’t accrue a cash value, whereas permanent (whole, universal, and other variations) does. Depending on the policy, you can borrow against that money and use it as a savings tool or an investment vehicle. But keep in mind that, according to Huntley, it could take seven to ten years to break even on whole life policies because of their upfront fees.

Another important factor, brought up by Salka, is that consumers often overestimate the cost of life insurance. That’s why, in her opinion, term life insurance is the appropriate and understandable option for average consumers looking for standard coverage.

You can learn more about these life insurance plans in detail in our Guide to Life Insurance Policies.

Best Life Insurance Companies FAQs

What is life insurance?

Life insurance is a policy taken out on your life, and paid out in the event of your death, that protects those that depend on you financially. The funds can serve to pay your final medical expenses or be used to set a trust fund for your children’s tuition, estate planning, or to pay off remaining debt and mortgages.

When is the best time to get life insurance?

Meaningful life events often make people reevaluate their need for life insurance, said Alison Salka. Marriage, children, as well as the acquisition of a house or other responsibilities, might be the best time to get life insurance to lessen the financial repercussions and provide you with the peace of mind of relieving some of the burdens from your loved ones.

I have life insurance through my employer, is that enough coverage?

Employer-provided group insurance plans are usually limited to five times your base salary, which insurance strategists such as David Gastwirth say is not enough. "My rule of thumb is that your life insurance should be 10 to 15 times what you make," said Gastwirth. He explains that underwriting on group policies can cost more as they may apply smoker rates for all under the policy. In his opinion: "Your insurance portfolio should be individually owned."

Which is better, term or whole life insurance?

In regards to whether term or whole life insurance is better, insurance strategist David Gastwirth has to say: “I have a philosophy about insurance. If there are people who depend on you financially, who will have a financial issue if you are no longer here, I want you to concentrate on death benefit protection only, and that would be term insurance. (...)
"If you would like to have a vehicle by which you can accumulate and distribute cash in a tax-efficient manner," he continued, "whole life insurance is a wonderful product for that purpose, but not if you’re focused on the death benefit.”

What does a life insurance death benefit cover?

A life insurance death benefit can cover final expenses (funeral, burial, outstanding medical bills), mortgage payments, debt, a child's college tuition, domestic labor expenses, estate taxes, and living expenses for surviving dependents.

What’s the best way to calculate how much term insurance I need?

There's no one-size-fits-all answer to calculating your term insurance needs. "You pay into it for as long as you need it. Hopefully, you have a financial plan in place so that at the end of your term, whether it's 10, 20, 30 years, you no longer need that," said Chris Huntley of Insurance Blog by Chris. The best way to determine how much term insurance is right for you is by working with a financial planner, he continued.

We spoke to a number of experts — including insurance strategist David Gastwirth, Alison Salka of LIMRA, and Chris Huntley — to address your queries about life insurance coverage and how to shop for it.

Life Insurance Glossary

  • Underwriting – The underwriting process is used by insurance companies to get a picture of how much your policy will cost based on health and family history, among others, by assigning an underwriting class that determines the life insurance rates.
  • Death Benefit -The sum of money paid to your beneficiaries in the event of natural or accidental death.
  • Premiums -The cost of your life insurance plans, paid monthly, annually, or semi-annually.
  • Beneficiary – Person, organization, or charity that receives the payout of the death benefit.
  • Rider – Coverage add-ons to your policy at an increased price, such as an accelerated death benefit, chronic illness, or long term care.

Summary of Money’s Best Life Insurance Companies of 2021