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Planning to make a Whole Foods run anytime soon? Schedule that shopping for the middle of the week and you might save some money.

A Whole Foods rep tells Business Insider that Wednesday is the one day where the sales from the current week and the previous week overlap, leaving consumers with a larger number of discounts.

The Austin-based company has lately made it clear it want to compete for more price-sensitive customers. It's launching a new chain called 365, with an emphasis on lower prices for small range of foods.

The Whole Foods rep was also quick to mention bargain-happy customers can save in other ways, like subscribing to email alerts or cutting coupons, but people who really want to save are likely doing that already. For the rest of us: Wednesday. Just remember Wednesday.

(Or shop at a cheaper supermarket.)

Read next: 12 Ways to Slash Your Grocery Bill by Cutting Out Food Waste