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Published: Aug 22, 2022 3 min read

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Eddie Lee for Money

Black and Hispanic Americans care more about the social impact of the companies they’re investing in than other investors.

That's according to new research from J.P. Morgan Wealth Management. In a survey of more than 2,000 people which conducted in April and May, 70% of Black Americans and 46% of Hispanic Americans said it’s important that their investments are in firms that are owned, started and/or operated by Black, Indigenous and People of Color (BIPOC).

That's compared to 27% of white and 31% of Asian Americans who said the same. The differences don't end there: Black and Hispanic respondents in the survey expressed a greater inclination than their white counterparts to invest their money in a way that promotes equity more broadly, too.