--- title: '''Change Agents'': Black and Hispanic Investors Want Their Portfolios to Match Their Values' description: Black and Hispanic Americans care more about the social impact of the companies they invest in than others, a study from J.P. Morgan finds. authors: - name: Mallika Mitra role: Contributing Editor url: https://money.com/author/mallika-mitra/ bio: Mallika Mitra is a contributing editor for Money, based in Chicago. She has covered investing and retirement for seven years and her work has appeared in CNBC, Bloomberg, Kiplinger, AARP, Barron’s, Bankrate, The Daily Upside, ETF.com, The Bond Buyer, PLANADVISER, PLANSPONSOR and Investopedia. education: Craig Newmark Graduate School of Journalism at CUNY Kalamazoo College at_money_since: 2020 articles: 395 covers: - Investing - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology also_seen_in: - CNBC - Bloomberg - Kiplinger - Barron's - Bankrate - WGN-TV - CBS News Radio - This Morning With Gordon Deal - Everyone's Talkin' Money social: - https://twitter.com/mitra_mallika - https://www.linkedin.com/in/mallika-mitra-4577a386/ published: '2022-08-22T15:45:12.000Z' modified: '2024-01-10T14:24:16.000Z' section: Investing tags: - News word_count: 413 canonical: https://money.com/black-hispanic-investors-social-impact/ type: NewsArticle source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Photo collage of multiple grey figures in a conference room and one person in color](https://img.money.com/2022/08/News-Investing-Differences-People-Of-Color.jpg) Black and Hispanic Americans care more about the social impact of the companies they’re investing in than other investors. That's according to [new research](https://www.businesswire.com/news/home/20220819005357/en/Black-and-Hispanic-Americans-Prefer-to-Take-More-Control-Over-Their-Investments-and-are-Driven-by-Purpose-New-J.P.-Morgan-Wealth-Management-Study-Finds) from J.P. Morgan Wealth Management. In a survey of more than 2,000 people which conducted in April and May, 70% of Black Americans and 46% of Hispanic Americans said it’s important that their [investments](https://money.com/how-to-buy-stocks/) are in firms that are owned, started and/or operated by Black, Indigenous and People of Color (BIPOC). That's compared to 27% of white and 31% of Asian Americans who said the same. The differences don't end there: Black and Hispanic respondents in the survey expressed a greater inclination than their white counterparts to invest their money in a way that promotes equity more broadly, too. They really want to be "change agents for their families, for their communities and potentially even the world at large," says Jeanne Sun, general manager of inclusive investing at J.P. Morgan Wealth Management. Environmental, social and governance factors (ESG) investing has grown in popularity in recent years, especially among younger investors. Gen Z, for instance, is a [highly racially and ethnically diverse](https://www.pewresearch.org/social-trends/2018/11/15/early-benchmarks-show-post-millennials-on-track-to-be-most-diverse-best-educated-generation-yet/) generation whose members have grown up with issues like climate change front and center. Understandably, they [want their investments to reflect their values](https://money.com/gen-z-rewriting-personal-finance-rules-real-time/). The study also found that 72% of both Black and Hispanic respondents said it's important their investments have a positive environmental impact compared to 55% of white respondents. Meanwhile, 60% of Black Americans and 48% of Hispanic Americans indicated it's important for their investments to be women-owned, started and/or operated**,** compared to 30% of white respondents. Overall, 66% of Black Americans and 54% of Hispanic Americans say they want their investments to promote gender and racial equity and diversity, compared to 35% of white Americans. ## More control over choosing stocks and other investments In addition to a preference for ESG investing, Black and Hispanic Americans said they want to have more control over their portfolios, according to the survey. The research shows that 59% of Black Americans and 57% of Hispanic Americans want to take an active role in choosing the stocks, bonds or funds that make up their investment portfolio. That's compared to 46% of white Americans. "There are different needs that need to be met and different preferences that people are expressing," Sun says. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/black-hispanic-investors-social-impact/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Investing", "item": "https://money.com/investing/" }, { "@type": "ListItem", "position": 3, "name": "Portfolio Management", "item": "https://money.com/portfolio-management/" }, { "@type": "ListItem", "position": 4, "name": "'Change Agents': Black and Hispanic Investors Want Their Portfolios to Match Their Values" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/black-hispanic-investors-social-impact/#webpage", "url": "https://money.com/black-hispanic-investors-social-impact/", "name": "'Change Agents': Black and Hispanic Investors Want Their Portfolios to Match Their Values", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2022-08-22T15:45:12.000Z", "mainEntity": { "@id": "https://money.com/black-hispanic-investors-social-impact/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/black-hispanic-investors-social-impact/#breadcrumb" }, "dateModified": "2024-01-10T14:24:16.000Z" }, { "@type": "NewsArticle", "headline": "'Change Agents': Black and Hispanic Investors Want Their Portfolios to Match Their Values", "articleSection": "Investing", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2022/08/News-Investing-Differences-People-Of-Color.jpg", "width": 2880, "height": 1920, "caption": "News-Investing-Differences-People-Of-Color" } ], "author": [ { "@type": "Person", "name": "Mallika Mitra", "url": "https://money.com/author/mallika-mitra/", "@id": "https://money.com/author/mallika-mitra/#author", "description": "Mallika Mitra is a contributing editor for Money, based in Chicago. 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