---
title: Sorry Trolls, New 'Ghostbusters' Toys Are Selling Well to Boys and Girls Alike
description: Toys related to the new female-led "Ghostbusters" movie are selling briskly, Mattel says.
authors:
  - name: Ian Salisbury
    role: Senior Editor
    url: https://money.com/author/ian-salisbury-2/
    bio: Ian Salisbury was a senior editor at Money, focusing on investing, banks and mortgage.
    at_money_since: 2013
    articles: 91
    covers:
      - Lifestyle
      - Economy and Politics
      - Housing
      - Investing
      - Loans
      - Mortgages
      - Personal Finance
      - Retirement
      - Shopping
      - Taxes
    former_staff: true
published: '2016-07-22T20:28:58.000Z'
modified: '2024-04-17T02:59:49.000Z'
section: Lifestyle
tags:
  - echo vehicle
  - gender
  - Ghostbusters
  - Kate McKinnon
  - Kristen Wiig
  - leslie jones
  - mattel
  - melissa mccarthy
  - movies
  - proton pack
  - pubdesk
  - Toys
word_count: 120
canonical: https://money.com/ghostbuster-toys-sales-strong/
type: Article
source: structured-blocks
---

> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![Ghostbuster's Patty Tolan (Leslie Jones), Abby Yates (Melissa McCarthy), Erin Gilbert (Kristen Wiig) and Jillian Holtzmann (Kate McKinnon) in Columbia Pictures' GHOSTBUSTERS.](https://img.money.com/2016/07/160722_em_ghostbusterstoys.jpg?crop=0px%2C219px%2C2100px%2C1182px&quality=85)
*The stars of the new "Ghostbusters" movie.*

Some overgrown children may not want [women to be Ghostbusters](https://time.com/4404569/ghostbusters-nostalgia/). But based on toy sales for the new female-led *Ghostbusters* movie, actual kids seem to like the notion just fine.

The new Mattel says the line of [Ghostbusters action figures](http://shop.mattel.com/family/index.jsp?categoryId=103483616) (or are they dolls? -- it doesn't matter!) is selling briskly to both boys and girls, according to a report published in [*Variety*](http://variety.com/2016/film/news/mattel-strong-ghostbusters-toy-sales-1201820557/).

The better-than-expected toy sales come after the surprisingly controversial all-female remake of the 1984 classic opened in [modestly successful second place](http://www.vulture.com/2016/07/ghostbusters-didnt-win-the-us-box-office.html) last weekend.

In addition to the figures modeled after the movie's four stars -- Melissa McCarthy, Kristen Wiig, Kate McKinnon and Leslie Jones -- Mattel is marketing an "Ecto" vehicle and a Proton pack, according to *Variety*.

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https://money.com/ghostbuster-toys-sales-strong/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://money.com"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Lifestyle",
          "item": "https://money.com/lifestyle/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Movies",
          "item": "https://money.com/movies/"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "Sorry Trolls, New 'Ghostbusters' Toys Are Selling Well to Boys and Girls Alike"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://money.com/#website",
      "url": "https://money.com",
      "name": "Money",
      "publisher": {
        "@id": "https://money.com/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://money.com/ghostbuster-toys-sales-strong/#webpage",
      "url": "https://money.com/ghostbuster-toys-sales-strong/",
      "name": "Sorry Trolls, New 'Ghostbusters' Toys Are Selling Well to Boys and Girls Alike",
      "isPartOf": {
        "@id": "https://money.com/#website"
      },
      "datePublished": "2016-07-22T20:28:58.000Z",
      "mainEntity": {
        "@id": "https://money.com/ghostbuster-toys-sales-strong/"
      },
      "inLanguage": "en-US",
      "breadcrumb": {
        "@id": "https://money.com/ghostbuster-toys-sales-strong/#breadcrumb"
      },
      "dateModified": "2024-04-17T02:59:49.000Z"
    },
    {
      "@type": "Article",
      "headline": "Sorry Trolls, New 'Ghostbusters' Toys Are Selling Well to Boys and Girls Alike",
      "articleSection": "Lifestyle",
      "image": [
        {
          "@type": "ImageObject",
          "url": "https://img.money.com/2016/07/160722_em_ghostbusterstoys.jpg?crop=0px%2C219px%2C2100px%2C1182px&quality=85",
          "width": 1012,
          "height": 569,
          "caption": "160722_EM_GhostbustersToys"
        }
      ],
      "author": [
        {
          "@type": "Person",
          "name": "Ian Salisbury",
          "url": "https://money.com/author/ian-salisbury-2/",
          "@id": "https://money.com/author/ian-salisbury-2/#author",
          "description": "Ian Salisbury was a senior editor at Money, focusing on investing, banks and mortgage.",
          "image": "https://img.money.com/2014/06/Ian-Salisbury.png?w=226&h=247&crop=1"
        }
      ],
      "publisher": "https://money.com/#organization",
      "datePublished": "2016-07-22T20:28:58.000Z",
      "description": "Toys related to the new female-led \"Ghostbusters\" movie are selling briskly, Mattel says.",
      "abstract": "Toys related to the new female-led \"Ghostbusters\" movie are selling briskly, Mattel says.",
      "@id": "https://money.com/ghostbuster-toys-sales-strong/",
      "inLanguage": "en-US",
      "dateModified": "2024-04-17T02:59:49.000Z",
      "wordCount": 120,
      "keywords": [
        "echo vehicle",
        "gender",
        "Ghostbusters",
        "Kate McKinnon",
        "Kristen Wiig",
        "leslie jones",
        "mattel",
        "melissa mccarthy",
        "movies",
        "proton pack",
        "pubdesk",
        "Toys"
      ],
      "about": [
        {
          "@type": "Thing",
          "name": "Lifestyle",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Lifestyle"
          ]
        },
        {
          "@type": "Thing",
          "name": "Film",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Film"
          ]
        }
      ]
    }
  ]
}
```