--- title: Here's Why Johnson & Johnson's Brand Reputation is Getting Slammed description: YouGov BrandIndex found that public opinion of J&J has fallen sharply after issues with its talcum powder, pelvic mesh and artificial hips. authors: - name: Martha C. White role: Writer url: https://money.com/author/martha-c-white/ education: BA, English, Princeton University at_money_since: 2015 articles: 350 covers: - Business - Banking - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Federal Reserve Rate Cuts - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology published: '2016-05-25T21:01:02.000Z' modified: '2024-04-17T02:04:14.000Z' section: Business tags: - big pharma - johnson & johnson - Johnson and Johnson - Lawsuit - ovarian cancer - pharmaceutical company - pubdesk word_count: 252 canonical: https://money.com/heres-why-johnson-johnsons-brand-reputation-is-getting-slammed/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Johnson & Johnson Products](https://img.money.com/2016/05/johnson-and-johnson-consumer-perception.jpeg) It's been a rough month for Johnson & Johnson: A Missouri court [ordered](https://time.com/4316098/johnson-johnson-talcum-powder-cancer/) the company to pay $55 million a few weeks ago, following a lawsuit brought by a woman who said the company's talcum powder gave her ovarian cancer. Then on Tuesday, California's attorney general [sued](http://www.reuters.com/article/us-johnson-johnson-mesh-lawsuit-idUSKCN0YF2LC) the company for failure to disclose the risks of its pelvic mesh devices. Now, a new survey shows that the bad press is affecting Americans' views of the company: According to [YouGov BrandIndex](http://www.brandindex.com/article/johnson-and-johnson-takes-perception-hit-key-brands-largely-unaffected), consumer perception of J&J just hit a three-and-a-half year low. "Since February 8th, Johnson & Johnson’s perception levels have dropped by two-thirds," it said, using a metric it calls a "Buzz Index" that measures positive and negative sentiment. The Missouri verdict came on the heels of another, similar decision against the company: In February, it was ordered to pay [$72 million](https://time.com/4239561/johnson-and-johnson-toxic-ingredients/) to the family of a woman who used its talcum powder and died of ovarian cancer. Aside from the talcum powder-cancer news, YouGov also said J&J's reputation was suffering because of defects in replacement hips, over which the company was [ordered](http://www.bloomberg.com/news/articles/2016-03-17/j-j-ordered-to-pay-502-million-over-pinnacle-hip-failures-ilwk16v4) to pay $502 million by a federal court back in March. There are indications that all this could be hurting J&J's bottom line as well as its brand image: YouGov found that purchase intention — that is, whether a consumer who planned to buy a product in that category would purchase J&J or another brand's product — fell six percentage points to 46% over the course of about a year. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/heres-why-johnson-johnsons-brand-reputation-is-getting-slammed/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Business", "item": "https://money.com/business/" }, { "@type": "ListItem", "position": 3, "name": "Branding", "item": "https://money.com/branding/" }, { "@type": "ListItem", "position": 4, "name": "Here's Why Johnson & Johnson's Brand Reputation is Getting Slammed" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/heres-why-johnson-johnsons-brand-reputation-is-getting-slammed/#webpage", "url": "https://money.com/heres-why-johnson-johnsons-brand-reputation-is-getting-slammed/", "name": "Here's Why Johnson & Johnson's Brand Reputation is Getting Slammed", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-05-25T21:01:02.000Z", "mainEntity": { "@id": "https://money.com/heres-why-johnson-johnsons-brand-reputation-is-getting-slammed/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/heres-why-johnson-johnsons-brand-reputation-is-getting-slammed/#breadcrumb" }, "dateModified": "2024-04-17T02:04:14.000Z" }, { "@type": "Article", "headline": "Here's Why Johnson & Johnson's Brand Reputation is Getting Slammed", "articleSection": "Business", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/05/johnson-and-johnson-consumer-perception.jpeg", "width": 3000, "height": 2000, "caption": "Johnson & Johnson Products" } ], "author": [ { "@type": "Person", "name": "Martha C. 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