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Published: Aug 30, 2023 6 min read

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Illustration collage with the theme of Barbie and Bud Light and the stock market
Rangely García for Money

Pop culture, like blockbuster movies and our obsession with celebrities, can impact everything from the clothes we wear to the food we eat. And, as new data shows, it can also influence the stocks we buy.

Investing platform Public's recent retail investor report found that while retail investors continue to become more nuanced in their investing strategies, cultural trends play a large part in shaping some investors' decisions.

Compiling user data from Public's investing platform and responses to three surveys with roughly 1,000 respondents each, the company found that big cultural moments like the Barbie film release and a recent Bud Light advertising controversy have grown the number of new investors in those brands' respective parent companies.

The number of investors on the Public platform in Mattel stock grew more than six times larger after the success of Barbie. Similarly, the number of Public investors in AB InBev — Bud Light’s parent company — grew by 1.5 times amid backlash and a boycott from conservatives after transgender influencer Dylan Mulvaney promoted the beer on Instagram.