---
title: How to spend less on a great bottle of wine
description: 'Why it''s a buy: During the boom, California producers boosted prices on luxury wines more than some vintners elsewhere. But with high-end wine sales down…'
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published: '2009-10-07T19:00:07.000Z'
modified: '2009-10-07T19:00:07.000Z'
section: Lifestyle
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![How to spend less on a great bottle of wine](https://money.com/img/logo-social.png)

**Why it's a buy:** During the boom, California producers boosted prices on luxury wines more than some vintners elsewhere. But with high-end wine sa

![](http://content.money.com/wp-content/uploads/2009/10/wines2.jpg)

les down and 2007 Cabernets hitting stores now, merchants are knocking 20% to 40% off the retail price of '05 bottles -- even though that vintage was terrific and those Cabs will just get better over the next few years, says industry consultant Jon Fredrikson.

**The strategy:** Ask your local merchant about deals on wines from small family-owned producers. They're most likely to cut prices. For example, the well-regarded 2005 Ruston La Maestra Cabernet Sauvignon (right) sold for $50 a bottle in April; today you can find it for as little as $30.

**Save even more:** Find the best deals among thousands of retailers at snooth.com and wine-searcher.com. Most states allow wine shipments to consumers, but check the seller's website for details.

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