--- title: Kanye West Is Teaming Up With Adidas for a New Line of Sneakers and Clothes description: Kanye West is adding an athletic line of clothes and footwear to his collaboration with Adidas. authors: - name: Martha C. White role: Writer url: https://money.com/author/martha-c-white/ education: BA, English, Princeton University at_money_since: 2015 articles: 350 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Federal Reserve Rate Cuts - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology published: '2016-06-29T15:57:27.000Z' modified: '2024-04-17T02:33:17.000Z' section: Lifestyle tags: - Adidas - Kanye West - pubdesk - sneakers - Yeezy Boost word_count: 258 canonical: https://money.com/kanye-west-adidas-new-sneakers/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![adidas + KANYE WEST New Partnership Announcement](https://img.money.com/2016/06/kanye-adidas.jpeg) *HOLLYWOOD, CA - JUNE 28: Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST (Photo by Jonathan Leibson/Getty Images for ADIDAS)* Adidas became the [most popular](http://fashionista.com/2016/03/adidas-2015-earnings) sneaker brand on Instagram last year thanks to Yeezy, and now it wants more. The German athletic-wear company plans to expand its lucrative partnership with Kanye West, following a successful run that helped boost overall [annual sales](http://fashionista.com/2016/03/adidas-2015-earnings) last year by 10%. Sneakerheads are obsessed with Kanye's Yeezy Boost sneaker line, which falls under the Adidas Originals umbrella. Releases sell out almost immediately, prompting Tweetstorms of disappointment, and then [turn up](https://money.com/yeezy-350-boosts-sold-out/) in places like eBay for several times as much as their already triple-digit price tags. The new line will be performance sneakers and apparel released under the Adidas + Kanye West label, the [Wall Street *Journal*](http://www.wsj.com/articles/adidas-bets-on-expanded-partnership-with-kanye-west-1467192602) reported. It's a shift from the streetwear fashion that has characterized the partnership so far, but perhaps not a bad idea, given that basically all we want to buy today are [yoga pants](http://www.forbes.com/sites/deborahweinswig/2016/03/11/how-athleisure-is-lighting-up-lackluster-clothing-sales/#60cc7bc05684) and retro-style sneakers, even if they never see the inside of a gym. And Kanye's been more than willing to grow his brand in the entertainment world, so why not fashion, too? ***Read More: 5 Money Tips for Kanye West on His 39th Birthday*** With the launch of the new performance-oriented line, Adidas is spinning off the collaboration into its own business unit with dedicated staff. And, true to form, Yeezy is aiming high — and tall. "Mr. West said he hopes to get his sneakers on the feet of players for the National Basketball Association and the National Football League, though Adidas added no such plans are in place yet," the *Journal* said. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/kanye-west-adidas-new-sneakers/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Celebrities", "item": "https://money.com/celebrities/" }, { "@type": "ListItem", "position": 4, "name": "Kanye West Is Teaming Up With Adidas for a New Line of Sneakers and Clothes" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/kanye-west-adidas-new-sneakers/#webpage", "url": "https://money.com/kanye-west-adidas-new-sneakers/", "name": "Kanye West Is Teaming Up With Adidas for a New Line of Sneakers and Clothes", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-06-29T15:57:27.000Z", "mainEntity": { "@id": "https://money.com/kanye-west-adidas-new-sneakers/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/kanye-west-adidas-new-sneakers/#breadcrumb" }, "dateModified": "2024-04-17T02:33:17.000Z" }, { "@type": "Article", "headline": "Kanye West Is Teaming Up With Adidas for a New Line of Sneakers and Clothes", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/06/kanye-adidas.jpeg", "width": 3000, "height": 2000, "caption": "adidas + KANYE WEST New Partnership Announcement" } ], "author": [ { "@type": "Person", "name": "Martha C. 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