--- title: Peugeot Wants to Be the Next Uber description: PSA Peugeot Citroen, now Groupe PSA, will return to the American market next year, starting with a car-sharing service. authors: - name: Martha C. White role: Writer url: https://money.com/author/martha-c-white/ education: BA, English, Princeton University at_money_since: 2015 articles: 350 covers: - Business - Banking - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Federal Reserve Rate Cuts - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology published: '2016-04-06T20:26:07.000Z' modified: '2016-04-06T20:26:07.000Z' section: Business tags: - Autos - car-sharing - pubdesk - Ride-sharing services - Uber - Zipcar word_count: 231 canonical: https://money.com/peugeot-uber-zipcar/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![160406_em_Peugeot](https://img.money.com/2016/04/160406_em_peugeot.jpg) Sure, car- and ride-sharing businesses like Zipcar and Uber are popular, but they don't have that certain *je ne sais quoi*. PSA Peugeot Citroen wants to change that, announcing a return to the American market after a 25-year absence. (In other news, it also [announced](http://www.detroitnews.com/story/business/autos/foreign/2016/04/05/peugeot-comeback-french-uber/82661032/) a name change to Groupe PSA.) Eventually, the French automaker — which pulled out of the U.S. in 1991 after a period of declining sales — wants to sell cars directly to American drivers again, but it knows it faces an uphill battle just introducing its brand to a generation that might have never even heard of its cars. As a result, it's going to reenter the market next year in an unconventional way. Next year, the automaker says it will hit American roads with a ride-sharing service like Uber. The company suggested it [might partner](http://www.autonews.com/article/20160405/OEM01/160409901/psa-plots-3-stage-return-to-u-s) with Bollore, a French electric car manufacturer. After taking on Uber, the automaker's Chief Executive Officer Carlos Tavares indicated that the next target could be Zipcar. Tavares [described](http://www.thecarconnection.com/news/1103273_peugeot-citroen-will-begin-its-american-campaign-by-taking-on-uber-zipcar) a car-sharing service where people could rent or even lease cars that would remain the property of the company. The carmaker's long-term plans include launching more than two dozen new models, according to the *[Wall Street Journal](http://www.wsj.com/articles/peugeot-targets-revenue-growth-with-new-model-launches-1459836494)*, which said, "Among the new cars are seven plug-in hybrids, four electric vehicles and a one-ton pickup truck—all product categories that Peugeot currently doesn’t make." ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/peugeot-uber-zipcar/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Business", "item": "https://money.com/business/" }, { "@type": "ListItem", "position": 3, "name": "Fleet Management", "item": "https://money.com/fleet-management/" }, { "@type": "ListItem", "position": 4, "name": "Peugeot Wants to Be the Next Uber" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/peugeot-uber-zipcar/#webpage", "url": "https://money.com/peugeot-uber-zipcar/", "name": "Peugeot Wants to Be the Next Uber", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-04-06T20:26:07.000Z", "mainEntity": { "@id": "https://money.com/peugeot-uber-zipcar/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/peugeot-uber-zipcar/#breadcrumb" }, "dateModified": "2016-04-06T20:26:07.000Z" }, { "@type": "Article", "headline": "Peugeot Wants to Be the Next Uber", "articleSection": "Business", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/04/160406_em_peugeot.jpg", "width": 2100, "height": 1395, "caption": "160406_em_Peugeot" } ], "author": [ { "@type": "Person", "name": "Martha C. 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